ERWIN BLUMENFELD, THE PHOTOGRAPHER WHO WAS THE FIRST TO TELL THE WORLD OF FASHION AND FEMININITY, IS ON SHOW AT THE FOAM IN AMSTERDAM.
At the Amsterdam Foam, until April 14th it will be possible to visit the exhibition of the famous German photographer, Erwin Blumenfeld. The exhibition Erwin Blumenfeld in Color – His New York Years, is a tribute to the master of photography who with his style has changed the history of fashion photography.
Born in Germany in 1918, Blumenfeld is considered one of the most famous and mostly paid artists of his era. On show at the FOAM, not only his works in black and white but also the famous shots on color film made during the period spent in New York.
His journey from the Bauhaus to the most iconic fashion photography tells about the historical context in which Blumenfeld has grown. His career as a photographer begins in Paris. The female body is his favorite subject and in this period he experiments black and white and various photographic techniques such as double exposures, distortions and chemical effects.
The outbreak of war in 1941 forces the his family to move to New York, and this is where Blumenfeld starts his dazzling career in fashion: between Vogue and Harpers Bazaar, thanks also to the help of his colleague Cecil Beaton.
In this period there is a career breakthrough: the advent of color photography and the introduction of the Kodachrome film. During those years his photographic style is transformed into a real kaleidoscope of bright tones and intriguing forms.
Blumenfeld is not only a fashion photographer but a real artist who has made fashion his main interest, creating one of the most iconic covers that fashion magazines have ever seen.
Erwin Blumenfeld in Color – His New York Years
Until 14th April 2019
Foam – Amsterdam