THE CHINESE DESIGNER, DAWEI SUN, STUDIED THE ALCHEMY OF FASHION AT THE ECOLE DE LA CHAMBRE SYNDICALE DE LA COUTURE IN PARIS. HE MADE HIS FIRST STEPS AT LOLITA LEMPICKA, BALENCIAGA AND JOHN GALLIANO. LATER IN 2010, HE AND LING LIU CREATED THE LABEL BELLE NINON PARIS WHICH WON THE EMERGING FASHION DESIGN AWARD FROM ELLE. THE DUO THEN LED THE ARTISTIC DIRECTION OF THE FRENCH HOUSE CACHAREL TILL 2013. ENRICHED THESE EXPERIENCES AND ASPIRING TO MORE FREEDOM, DAWEI LAUNCHED HIS EPONYMOUS BRAND IN 2016.
Describe DAWEI in few words.
A fashion designer brand that combines creativity, playful and joyful spirit with love for high quality of fabrics and deconstructed shapes.
How your brand’s mission evolved starting with your first collection?
It hasn’t evolved, it always the same purpose that I explore deeper and deeper: creating clothes focusing on independent female, who are free to chase their dreams.
In your experience, what are some of the other negative points regarding fashion design schools?
I don’t think there are negative points regarding fashion schools. Schools are an important step in one designer path; I went to design school, I hesitated between architecture and fashion design, finally I choose fashion design since it is close to our daily life and it’s about human and I found very interesting being in contact with fabrics! I made up my mind to come to Paris to pursue this road as fashion designer. Being surrounded by different forms of art, is how I resource myself and Paris is the perfect place to up-coming with new ideas, searching, researching and learning new things that is how I discover interesting elements for my design.
What should a customer expect when buying your clothes?
Creativity, originality and quality
What drives your inspiration for your design?
Fabrics tell me what they want to become and from fabrics I let my imagination create. But I also pull my inspirations from my daily life, every detail can be the starting point for my new collection. One day, I can suddenly be interested in an historical book and then got inspired for my upcoming collection; as last season with the definition of Romanticism given by Baudelaire. Lately, I was attracted by the disco age of shoulder pads and shimmering fabrics but also by the funny dialogue between the dinosaurs toys of my child and my curious cats, Naïve et Innocent. That’s how was born my FW19/20 collection: Dangerous, but harmless.
What was the biggest challenge for you as a designer?
To start the new season from scratch just few days after the previous one is over. Fashion rhythms are very fast now days
How is your experience at WHITE SHOW in Milan?
It was a first time and we were very happy to take part of this event.
What is the biggest challenge for you regarding the fashion buying market?
To set up a collection which is both expression of Dawei core values and at the same time that is selling well across all the markets that are all very specific.
What we should expect next from DAWEI?
I don’t know yet, the starting point are the materials, the contrasts, the textures and the volumes…they will help me creating the silhouettes – I do a lot of research on fabrics – it’s very thorough, but inspiring on the same time— and on palette color, too.
Photo courtesy of the artist