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Andra Dumitrascu was born in Romania, and in her early teens she moved to Berlin to study art history and philosophy before delving into fashion. After doing these theoretical studies of things, she felt like it needed an extra layer. So she translated all these theories and interests into something more immediate and went on to study under Raf Simons, Veronique Branquinho, and Bernard Wilhelm while attending the University of Applied Arts in Vienna. Dumitrascu wants her clothes to impact the way the wearer feels and perceives him or herself—that is, she wants the garments to integrally affect the individual. She moved back to Berlin and decided to open up a nameless shop, offering a platform for the city’s emerging labels, artists, and designers. “It had no name, no program, no hours,” she said. She decided to take her involvement in fashion one step further and launched for Spring 2017 Dumitrascu . An eclectic brand for people on the run, sportswear and fetishwear and amalgamated the two, the trash TV, the techno clubs, the night, Xanax and speed are the main elements that inspire the designer.
When Maria Ke Fisherman, launched by Víctor Alonso and Maria Lemus, showed up on the catwalks eight years ago, more than one believed that the looks were out of date, what was that of fluorine colors, unexpected openings, huge platforms, long dresses, that return to the nineties. They were wrong. The nineties have returned in all their splendor and Maria Ke Fisherman had a role as promoter of that fashion of bell-bottoms and crossed fanny packs, of their acceptance among the masses. The collections with the corresponding evolution, in which the unstructured figures prevailed and the signature mix between tradition (with hand-embroidered knitting patterns by cloistered nuns from a convent in Andalusia whose location they prefer not to disclose) and pure avant-garde (with technical fabrics that are dyed with temperature ). “We are underground psychologists”, says Alonso; pierced platforms, pants at different heights, tremendously tube skirts and reflective Martian patterns.
Miguel Becer, soul, leader and founder of the ManéMané brand, was born in Extremadura. “Since childhood, fashion has been present in my life in one way or another, I read the magazines that my mother bought and I have always been intrigued and interested in traditional clothing and work from any part of the world and culture,” he said. Miguel came to Madrid to study at the university and he combined school with style studios and fashion models. He graduated with a final project that was based on the invention of a brand and was in this moment when ManéMané was born. MANÉMANÉ is the ode to the woman; a woman who more than actual, even talks about the future. It is the trip to the 90s, a party or rave in which fashion flows and everyone experiences through the fabrics, in order to build unique garments to the sound of Britney, Bad Gyal or Pxxr Gvng. This is the signature that nobody understood and that now is the result of a provocation that has been reflected in the industry thanks to Miguel Becer, its creative director. Fashion and music converge through the seams to give way to a totally unique style and / or language, in which tradition and contemporaneity come together in the same concept. Thus, the grunge aesthetics of the 90s and Spanish folklore become the main references that feed the creative process of the brand that climbed the fashion stage to break with the established.