THE GLOBAL ACTIVEWEAR BRAND, CO-FOUNDED BY BEYONCÉ, INTRODUCES A CAST OF DIVERSE ATHLETES AS THE NEW FACES FOR THE SEASON.
IVY PARK celebrates the strength of women: the campaign encourages to find a sport to support life’s journey and through its lenses, to push forward the conversation of equality through empowerment. IVY PARK believes there is an activity for every person and every body type and that the capabilities achieved through sport can positively impact every aspect of women’s lives.
The video campaign was shot at South London’s iconic Crystal Palace Sports Centre by director Jonas Lindstroem and features a diverse cast of talent and ‘up and coming’ athletes that includes: runner and sprinter, Risqat Fabunmi-Alade; singer-songwriter, IAMDDB; a heptathlete, and a group of cheerleaders, amongst others.
Photos courtesy of press office
Official website www.ivypark.com