In first position there is the brand signed by Vivetta Ponti, which makes the flowers protagonists of the collection among transparencies, colors and fairy-tale tulles.
An historic brand that has made the floral pattern in all its versions a must is Dries Van Noten. Here a stylized vintage pattern used as a campaign too. It is a composition of flowers turned into a new dimension in order to make nature a surreal element.
The young brand Attico also features floral patterns for the SS18 collection. Textures that sometimes match the walls of the lookbook setting that make the collection visually striking.