HISTORICALLY POLAND AND OTHER COUNTRIES OF THE EASTERN EUROPE AS HUNGARY AND ROMANIA HAVE NEVER BEEN CONSIDERED CREATIVE DESTINATIONS.
Not everyone knows that for decades the links between the East European textile industry and the luxury houses of Western Europe like Louis Vuitton became tightened. In 2016, fashion and art from Tbilisi, the capital of Georgia, caught the attention of insiders, thanks in large part to Demna Gvasalia, founder of the street brand Vetements.
But the variety of cultural and political factors in these countries has also made a significant contribution to the sector. Examples are the Kiev designer Ksenia Schnaider or the brand Situationist, who showed a Georgian flag on the catwalk, proud of his origins. Russia has seen designer Gosha Rubchinskiy since 2008: grew up in post-Soviet Russia in the 1990s, fetishes Western brands and brands, and now is the most popular name in men’s fashion. The creatives are many and they are constantly evolving, just like the universe of fashion that never sets limits.