WILLIAM MORRIS WAS BRITISH ARTIST ACTIVE IN THE SECOND HALF OF THE NINETEENTH CENTURY. HE WAS ONE OF THE FOUNDERS OF ARTS AND CRAFTS MOVEMENT WHICH, THROUGH CULTURE AND THE CONCEPT OF PRODUCT QUALITY, OPPOSED TO INDUSTRIALIZATION AND MASS PRODUCTION.
The concept that was revolutionizing the world at the time was giving less space to the human being and his thought, giving more attention to the productivity of machines.
Morris was a very energetic character and is now considered the predecessor of modern designers. His art is still a source of inspiration and studies as it is incredible full of pure beauty and keenes to detail.
In a contemporary way his works and his movement can be described as “tapestry art” because of the kind of decoration and the focus of the themes on which it develops: the most varied types of leaves, plants and animals represented adding particular attention to their palette.
The artist can almost be identified as a dandy of art and culture because he exasperates these two concepts in order to counteract the imminent industrialization of the society.
Morris created a contemporary figure who opposes the lightness of beauty without concrete necessity to the obsession of daily productivity.