IN THIS ARTICLE WE WANT TO TRY TO FRAME THE BACKGROUND OF A BRAND, ITS SOCIAL PROVENIENCE AND ABOVE ALL ITS ATTITUDE THROUGH THE VISION AND AESTHETICS THAT CAN BE ENCLOSED IN A FILM.
Let’s start with one of the fastest developing brands: Etudes. The brand, for linearity, simplicity and freshness this time goes to marry the recent USA film by Greta Gerwig “Lady Bird” satrring Saoirse Noran and Timothée Chalemet .
A modern and punk background that one of Pam Hogg, for which we approach the famous Scottish film “Trainspotting” by Danny Boyle, 1996.
A highly sought after attitude in its immense essentiality is the one conceived for the Croatian brand Damir Doma, with the film “Persona” by Swedish director Ingmar Bergman.
Than back in France, with the timeless French touch that Lacoste always interprets so good: for this brand, founded by Rene Lacoste in 1933, is a director, more than a single film, to frame its aesthetic and attitude. We mean Jean Luc Godard and in particular his film “Pierrot Le Fou” 1966.
More underground and close to the contemporary, is the film La Haine starring Vincent Cassel, matching the very young brand Kochè Paris.