"I EXPLORING THEMES SUCH AS TECHNOLOGY AND INTIMACY, TECH CULTURE IN GENERAL, MEME CULTURE AND MORE." DISCOVER MORE ABOUT THE ARTIST.
How do you prefer to define yourself from a professional point of view?
I’m an artist that codes, tweets, takes photos, says stupid stuff on social media, builds 3D scenes, designs & builds stuff etc. My practice is very concept centric, allowing me to explore a lot of different executions in the process. I exploring themes such as technology and intimacy, tech culture in general, meme culture and more.
You give new life to objects or even well-known logos, such as Mc Donald’s M in a “combat” accessory: where do you take inspiration from?
The inspiration came from an obsession around corporate culture and its symbols. It almost feels as if corporate culture simply became US’s culture, as if it’s a religion and the logos symbols, proudly putting them in prominent spaces in every village in the US. Coming from Europe I became obsessed with how accepted and normalized this idea is. My friend Moises and I started playing around with these symbols, resulting in a rebranding exercise that transformed them into weapons which maybe better reflect their true meaning. Their intentions were to comment on corporate culture, but the contradiction was that they became so widely adopted in popular / meme culture they they simultaneously participated in it.
When did you realize that you wanted to dedicate yourself to this kind of projects?
Not long after I started working I felt a dissatisfaction in work, education, and just life in general. I felt I was limited by these invisible constraints and started looking for solutions on the internet where I quickly got submerged in its subcultures at that time. This is where I think the roots of my artistic thinking started.
What was your first job?
I was hired as a digital creative in an small advertising shop called Happiness Brussels. At that time I was working with a very interesting group of people and learned how to communicate ideas for the internet as simple and succinct as possible.
Your greatest passion.
Technology & Internet culture.
What would you never do?
Unfollow my closest friends.
Your next project.
Finding a healthier work / life balance : )
When did you decide to subscribe to Instagram and why?
Years ago but I only recently started taking it seriously as a platform to express my art on. The internet just evolves very quickly and takes different shapes, and I kept adapting my work to fit in those shapes. Right now Instagrams feels most relevant for me as I’m working mostly conceptual and visual, so I craft my work to be consumed on social media like Instagram, as opposed to stand alone websites and other things I did in the past.
An object you particularly care about.
My gaming mouse is really good.
Photos courtesy of the artist