STEFAN COOKE, WITH THE AW18 COLLECTION TAKES US INTO ITS SOPHISTICATED WORLD, BETWEEN TRADITION AND INNOVATION. AT LONDON FASHION WEEK HE DID NOT GO UNNOTICED. WINNER OF THE L'ORÉAL PROFESSIONNEL CREATIVE AND THE H&M DESIGN AWARD 2018, HE IS ONE OF THE MOST INTERESTING TALENTS OF THE MOMENT.
His vision of men’s fashion is open and fluid. In the AW18 collection he plays with different elements that reinvent old and boring clothes with innovative shapes and cuts.
We do not know if he will be the future of menswear but surely, with his style, he has destroyed many clichés. Real and never banal, classic but modern at the same time, Stefan is a promise for fashion Made in UK thanks to his continuous research for styles and materials.
Extravagance is not always the key for fashion, often the attention to detail and the observation of everyday life can lead to something extraordinarily innovative, even if simple. This is the philosophy of the designer who creates something new from the old.
In fact, the pieces of the collection are second-hand garments manipulated, reinvented and re-proposed on the catwalk with a totally different allure. The most refined and interesting touch are the bags, enclosed in transparent plexiglas with silk scarves as handles.
Text Irene Bellucci