“MY AIM WITH ACG GARMENTS IS TO PROVIDE THE HIGHEST AND BEST SUPPORT IN EVERYDAY SITUATIONS”. BERLIN BASED DESIGNER JOHANNA SCHNEIDER TALKS WITH US ON THE PHONE ABOUT HER LATEST CREATIONS JUST RELEASED FOR GIANT BRAND NIKE. WITH THE INTRODUCTION OF ACG WOMEN’S COLLECTION, THERE A NEW AESTHETIC TO WOMEN’S TRAINING WORLD TO BE DISCOVERED.
Hello Johanna, pleasure having this chat with you. So how did you start this collaboration?
Hi! Well, i’ve been working since few season with Nike and i think that the best collaborations are the ones that bring partners to places that neither could have reached on their own. It’s very exciting the process we are facing with Nike.
Which has been the main inspiration for the capsule?
ACG means All Conditions Gear. I’m creating environments and the ideal environment has to be modular so the daily life has been my very first inspiration. I like the idea to create functional items with a genderless soul that match sportswear and industrial performances. Fashion meets outdoor with comfort as a key element like the new emotional balance of colors that i’ve introduced.
A woman wearing sports gear can be feminine?
Absolutely! All garments of the collection are built to move and interact with the female body. I want the collection to express every movement and every expertise hidden in women. They are very combinability pieces.
Which characteristic needs to a have a woman that wears this capsule?
ACG brings a new aesthetic to women. It’s about someone that is contemporary and curious but at the same time highly demanding in terms of fabrics and fits. Our ideal women also loves to explore and it’s continuously moving.
Which is your favourite item in this capsule collection?
The rafting jacket. But also the cool mint trench that is one of the hallmark piece of this collection.
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