Our discovery of the most interesting intimates brands to follow starts with Lonely Lingerie. The New Zealand duo (Helene Morris and Steve Ferguson) creates lingerie for every sizes’ women. Their romantic pieces focuses on the fit and the color. Expect European lace and vintage-inspired details. Founded in 2010, the brand refuses the concept of glamour and sexiness, portraying diversity with a statement of a piece worn by women as a love letter to themselves.
It is a message of bravery the one displayed by Les Girls Les Boys, which embraces the newest cultural and millennials attitudes. Against all definitions, the looks want to empower people.Serena Rees, after Agent Provocateur, shares a new vision for sexually free men and women, with a deeper and honest interest about what young people is currently facing in society.
Our “underwear” tale ends with Marie Yat, a born and raised in Hong Kong designer, moved to London, going on to intern at the studio of Hussein Chalayan and the Yang Li’s atelier. The label overturn the lines between lingerie and unisex underwear. Soft, pastel colour palettes with an eye on seamless knitwear made from natural cottons and silks are designer’s style signature.
Text Lorenzo Sabatini