BEHAVIOURAL PATTERNS OF FANDOMS THROUGH THE AGES.
The immediate image that comes to mind when talking about fandoms made up of teenage girls, is often one of a wild-eyed, crazed posse that you’d be terrified of getting in the path of.
Music Industry literally started the mania – they used to pay girls to scream at Frank Sinatra concerts, until they no longer had to pay the girls because they would do it naturally.
Beatlemania was the first widespread outburst to feature teenage girls in a radical context – they told young women they could be whoever they wanted to be, and this allowed these girls to break away from gender norms and openly discuss their sexuality by talking about which Beatle they wanted to marry.
The main difference between, for example, Screamers (followers of the Beatles) and nowadays Directioners has been the digital developments: the first ones used to write love letters to their favourite band members – but with social media, all of that is more public and takes place over Twitter.
Social media has allowed us as spectators to gain more understanding of these fandoms, but also allowed both us and fan themselves to express negative judgements and bully these young girls, and that can sometimes have a negative impact on these young communities.
A lot of people will find it hard to comprehend such intense obsessions, but at the same time they allow teenagers to focus on something while they develop as a person, and that can keep them grounded.