THE IG ACCOUNT SHOWS HOW A CATWALK LOOK CAN BE ADAPTED TO EVERYDAY SITUATIONS OR FILM SCENES. DISCOVER OUR INTERVIEW.
Tell us something about yourself.
I was born and raised in NYC, and spent most of my life there working in the creative industry – an intern at Paper Magazine as a 15-year old, a personal assistant to Director Harmony Korine, a co-founder of the now defunct United Bamboo, and 15 years as a fashion publicist. In the summer of 2015, I moved to California.
Which are your first steps in the fashion world?
As far as I can remember, fashion has always been a part of my life. Whether you like it or not, it’s a part of yours, too! If it weren’t, we’d all be naked.
When and how did you start your Intsagram “Siduations”?
Prior to Siduations, I was experimenting with image editing apps (Enlight, Lightroom, PicsArt, Pixomatic, Snapseed, on my iPhone as a means to kill time sitting in LA traffic. Most of the images were sent to friends, while the others just took up space somewhere in the clouds. Eventually, I started to receive special requests. In February 2017, I created the Instagram account. It’s the best platform for me to share and receive feedback on my work from an audience that’s mostly anonymous. I didn’t have any formal training in image editing, so their feedback is valuable. It helps me gage my progress/regress. Ironically, I don’t really enjoy the physical process of creating these images. However, I do enjoy the storytelling aspect of it and, at times, the finished product. If I had a budget, I would recreate these images on location with a team (models, stylist, hair & make-up, photographer).
Describe “Siduations” with three words.
“What the f**k?” I always have a hard time answering similar questions. I find it more interesting to hear how others describe it!
What is the main concept underlying your work?
The main concept underlying my current work is putting Fashion in the context of everyday life, which isn’t unique. Isn’t Fashion supposed to be for everybody? Or is it supposed to be exclusive? There’s also a lot of images that don’t have any context. They’re just random thoughts.
Why did you decide to ironize the fashion creations through your collages? How important is parody for you?
Though the images could be perceived as ironic or parody, that isn’t my intention. At the start of every project, I ask myself if the subject would make sense in a specific situation.
Are you inspired by…?
I’m inspired by many things – art, culture, friends, movies, music, and politics, not just fashion. It depends on the day! Fashion is just the common denominator.
The designer that could represent yourself is…?
For now, it would be Martin Margiela. I’ve always admired his repurposing and re-appropriation of found pieces and objects. I would like to say I’m doing the same thing with found images.