DAVID LURASCHI'S POETIC EXCERPTS AND JAQUEMUS'S CREATIVE GENIUS: A PERFECT MATCH THAT COME AGAIN TO SURPRISE EVEN FOR THE FW17-18 COLLECTION.
David Luraschi is famous for having started shooting with a simple iPhone. He has made his way into the world of fashion and art. After graduating in film at the San Francisco State University, and after the master in Art Direction in Switzerland, this photographer has developed a narrative approach to photography that he likes to call “do it yourself mythology”.
His works have been exhibited in France, US, Canada, England, Spain and Switzerland.
This artistic maturity, however, has pushed him further, to collaborate with many designers for the realisation of their advertising campaigns – first of all the Jacquemus brand.
Between the two, a strong bond has been established since 2016. How to forget the FW16 campaign, entitled “Reconstruction”, which was a body tangle, or the “Les Santons de Provence” campaign. In the latter, the love of David Luraschi for his land, France, comes out like a whirlwind and every image is like having the perfume of Provence. The models, like the typical French statues, the “santons”, keep the traditional symbols of the south of France: stalks of straw, huge loaves of bread, clay pots strapped to the body. Everything it’s like a painting.
Also for the FW17 collection David and the brand come back together, and the message they want to pass is so powerful. “No clothes, no shoes, just love” writes Simon Porte Jacquemus on his Instagram profile, posting the first unpublished picture of the campaign. No clothes but only a umbrella, a chair and a couple of lovers on the beach, shot while exchanging a warm and passionate embrace.
Again this time, David Luraschi, under the direction of Jacquemus, is able to create a surreal and suspended, essential but powerful atmosphere. Also this picture, as all the others of David, tells a story: she, a girl lost in love with a gitano, in a timeless moment where the only protagonists are their bodies. Not a simple photo but a poem that reflects the way the designer sees his collections and his style.
David tells the essence of moments, in their simplicity and purity, as a poem that contains immense truth in it. Who knows what will be his next projects?
Text by Irene Bellucci