REDMILK INTERVIEW THE BALENCIAGA AND VETEMENTS PARODY BRAND THAT LAUNCHED A CAPSULE COLLECTION.
How would you describe yourself to someone that doesn’t know you?
Not sure, I’m very mellow. I don’t take things too seriously, I prefer solitude most of the time. I enjoy keeping myself busy, working with my hands. Maybe that’s why I have a motorcycle.
Where did the idea of the memes inspired by Vetements and Balenciaga come from?
It started with Vetememes where from the beginning I just kept seeing the Vetements Raincoat during fashion week and it became a meme. So I just combined the two, Vetememes. Boolenciaga was only natural as Demna became the creative director there.
How much time do you spend to create the graphics for the two brands’s memes?
I’m not that free often, because I have full time job at Grailed but whenever I am free I try to come up with designs for upcoming pieces.
What is the fashion concept behind “Vetememe and Boolenciaga”?
I’ve definitely been putting more time into Booleciaga now that I’ve got some experience in production from doing Vetememes. I’m taking more risks and doing more product for the launch but I wouldn’t say they’re not too far off from each other.
We know that before these two brands, you created your own label. Do you want to talk about it?
Absolutely not!!!! It’s really bad lol
From the very beginning, what kind of message you wanted to convey to your followers?
I just wanted to bring to light about what Vetements is, It’s new and interesting for a brand to not be so serious when it comes to high fashion. Companies take it too seriously sometimes and Demna was the first to just say fuck it and do what he wanted to do. So I just took it a step further and meme’d it, many layers of irony.
What does the word “parody” mean to you?
A parody as in imitation, Vetements is a parody in itself with their DHL, Champion collabs, etc. So I just did a parody of them. Which is a parody in itself.
Have you ever been afraid of being sued?
No not really. I’ve had a few fashion lawyers reach out to me about what I’m doing and they gave me their support and insights.
Why did you choose these two designers in particular?
Demna is the greatest!!
A must-have clothing item in the “Boolenciaga” wardrobe of a man and woman.
A dad cap.
The concept that best represent your fashion vision?
That we have enough clothes, if every fashion company decides to stop producing garments we would all be fine.
Do you already have new designers who inspire you for your next memes?
Not particularly :-)
What is the future of “Boolenciaga”?
To be bigger than Balenciaga themselves. Just kidding lol.
Photos courtesy of the artist