SCOTTISH BORN REILLY, AFTER HIS GRADUATION AT THE ROYAL COLLEGE OF ART, HAS CARVED A UNIQUE POSITION IN THE WORLD OF GRAPHIC AND NEW MEDIA ART. HIS STYLE REFLECTS POP CULTURE AND HIS WORKS INCLUDE HAND DRAWN, DIGITAL COLLAGE AND CARTOON CHARACTERS. IN 2009 REILLY FORMED THE BRITISH COLLECTIVE CONCRETE STUDIO WITH 3 OTHER CREATIVE’S AND LAUNCHED 3 SUCCESSFUL MENSWEAR LINES. REILLY’S WORK HAS FEATURED ON CAMPAIGNS FOR MANY TOP BRANDS INCLUDING GUCCI, JIMMY CHOO, PAUL SMITH, VOGUE, CHLOÉ. REDMILK MEETS HIM FOR YOU.
What is the concept at the core of your works?
I’m not sure I have a ‘concept’, my work is ever evolving, so can change quite drastically from one subject to another, depending on how I’m feeling or what’s happening around me.
How did Instagram impact your success in the Art World?
It’s definitely got my work out to a much bigger audience and with that has come more opportunities to work with different people and brands which has been great, so thank you Instagram.
What is the technical-creative medium you prefer in your creations?
I use all manner of things, pen + paper, computer and my trusty iPhone, whatever it takes to get the end result.
How did your creative work came into contact with fashion?
I’m not entirely sure to be honest, it’s just sort of happened. I’ve always had a keen interest in fashion, I used to have my own menswear label for a few years which was an education, I really enjoyed it but, man, was it hard work. I am currently thinking of heading down that route again so check in with me later…
Tell us what “pop-culture” means to you.
Hmmmm, “pop-culture” for me it’s whatever you want it to be, from a brand logo to an ancient sculpture, it’s all in your own head and how you interpret it
What does the art of collage represent for you and what message do you want to convey with it?
For now it’s a current means of image-making, my style has changed over the years and this is where I’m at for the moment. Come back in 6 months, it will probably be totally different. Message – take from it what you will.
When did you realize that graphic art would become your creative source?
It’s what I’ve always wanted to do and know nothing else.
What is your main source of inspiration?
Family, friends + life.
How would you describe your aesthetics to someone who doesn’t know your work?
Having a laugh + getting away with it… sometimes.
How important are the social media and new technology for you?
It is my work, for now…