WE READ IT IN DIFFERENT WAYS: ON BOOKS, COMPUTER, MANIFESTOS AND ROAD CARDS. IT'S ALL ABOUT THE HELVETH FONT: DISCOVER MORE ABOUT THE MOST USED ONE!
In 1957, Haas foundry firm instructed Mr. Miedinger, a freelance, to think about a set of sans serif characters for a new line. The set took the name of Neue Haas Grotesk and was turned into Helvetica (from Helvetia, Switzerland in Latin) in 1961, when Linotype introduced the complete series on the market. From that day the character becomes the favorite of the great advertising agencies. In 1984 Apple included it among Macintosh system fonts, enabling digital broadcasting. For the 50-year-old font, artists and enthusiasts produced documentaries by Gary Hustwit’s and exhibitions like at the MoMa. Recently, Helvetica has reached the age of 60 and the Spanish studio Husmee was asked to do some graphics to make a posters: on helvetica website you can view all the posters produced to honor the font. Happy Birthday Helvetica!