THERE ARE FEW THINGS THAT DEFINE A WHOLE GENERATION SUCH AS THE REFERENCE MUSICAL ENVIRONMENT. POSTWAR YOUTH USED TO DANCE ON ROCK AND ROLL MUSIC BY ELVIS AND JERRY LEE LEWIS. BEATLES, ROLLING STONES, PINK FLOYD MADE PEOPLE FALL IN LOVE IN THE 60IES, THAN FUNKY AND SOUL HAD RAISED DEVOTEES IN THE NEXT DECADES, UNTIL MORE RECENT YEARS WHEN POP, HIP HOP, R’N’B HAVE HAVE TAKEN THE SCENE.
Left without a real, new musical genre for many years, today trap music is the symbol of the Millennial generation. In Italy, it is mostly thanks to two artists off the Milan area that we have met this genre made in Usa: they’re Ghali and Sfera Ebbasta.
Somehow, they are two charachters with a symilar ‘poetry’ and style. What they have in common is the age and to be grown in the subburbs. Both of them have shown how the times of pseudo Italian gangsta rap are over. In the words of these big little artists, the ones they say in front of and behind the cameras, there is a new social maturity, the awareness that success comes from genuineness. It is no longer needed pretending to be outlaws or victims of the subburbs, just to imitate the models from Usa. Ghali and Sfera are true, linked to their music and places, to their personal history and musical idols with whom they have grown. They’re both symbols of a new group of youth sons of social networks and Edm music.
Stories of personal life, of course. But there is another thing they have in common. Youtube, the big loudspeaker able to catapult anyone from his own room to the festivals stages. As many other guys of their same age, ready to put themselves into play turning their ideas into art, Ghali and Sfera have spread their music gradually, until it came out of its banks. They grew step by step, from the first experiments – most of them already removed from the web – till the consecration with the producer Charlie Charles and the interest of big names of Italian hip hop, from Marracash to Gue Pequeno. Their notes, their rhythms have gleaned to the orginal American plant and rooted into the youth culture made in Italy. And so it happens that the codeine and the streets of ‘Ciny’ told by Sfera, the ethnicity and eclecticism of Ghali have granted them success and forged an artistic referen
Text by Francesco Cutello