The style of Russian teenagers  is the basis for one of the most contemporary brands: Gosha Rubchinskiy. A radical style that is now subject to a phenomenon of incredible popularity that sees it also as a protagonist of different contexts sometime far from the one from which it is born. Teenagers living in the Russian suburbs, as in the so-called “city within the city” of Kupchino, have a style that combines urban and sporty, keeping inspiration from skateboarding vibes and rave attitudes.