When did you decide to open your own studio?
I officially started in 2015 when I moved out to Los Angeles. I was in advertising in the Southeast / South Carolina & the West Coast / California was calling my name.
Have you done a specific studies?
I got my BFA in Graphic Design but a majority of what I’ve learned is just from jumping in & learning from different projects. There is no replacement for real experience.
Do you remember a special project?
A recent photoshoot collaboration comes to mind. It was for a clothing boutique in NYC called WHIT by Whitney Pozgay. We used architectural outdoor locations with full sunlight & the results came out beautifully.
What are your parameters to accept some work or reject others?
If it is something new that is in the direction I want to go & if the desired aesthetic is in line with the work I produce. Some styles are harder to do well & luckily this problem happens less the older & more experienced we get.
Are you planning new openings, maybe in Europe?
Always open but that would be very far down the line!
If you were not a designer, what work would you chose?
A garage rock & jazz musician. Probably the bass.
Tell us about Geometric LA project.
It came about when I first visited LA & then moved that year. All of the architecture in LA is so diverse & beautiful, it ranges from Art Deco to Modernist. LA is such a massive sprawling city too so there are always lots of undiscovered neighborhoods & areas. It was a way to discover a new city.
From what did you take inspiration for Geometric LA project?
The city itself. The colors of the buildings, even a storage garage would be painted a mint green or pastel pink. Everything had a bit of color or design to it, even the most basic of buildings. And the light here is so sharp & intense so that has a huge part as well. Its a combination of the feminine soft colors of LA & the sharp masculine light & architecture.
What advice would you give to those who wants to follow your career?
Get ready to learn a lot & grow even more. Make as much work as you can & be open / flexible to all the changes & hurdles thrown your way.
Photos courtesy of Sallie Harrison