THIS EVENT MARKS THE TENTH EDITION FOR LEXUS INTERNATIONAL AT MILAN DESIGN WEEK, HIGHLIGHTING THE BRAND’S LONG STANDING PASSION FOR DESIGN AND INNOVATION. SINCE ITS U.S. MARKET DEBUT IN 1989, LEXUS HAS EARNED A WORLDWIDE REPUTATION FOR HIGH-QUALITY PRODUCTS AND EXEMPLARY CUSTOMER SERVICE. FOR THE 2017 EDITION LEXUS INVOLVED AN ARCHITECT, DESIGNER, INVENTOR AND ASSOCIATE PROFESSOR BASED AT THE MIT MEDIA LAB: NERI OXMAN. SHE PIONEERED THE FIELD OF MATERIAL ECOLOGY, WHICH CONSIDERS COMPUTATION, FABRICATION, THE ENVIRONMENT AND THE MATERIAL ITSELF INSEPARABLE DIMENSIONS OF DESIGN.
The installation created by Oxman and The Mediated Matter Group is called ‘YET’. Inspired by Lexus’ YET philosophy and created for the opening space, this installation aims to create the experience of being grounded YET suspended by light—a wave YET a particle. Utilizing an ancient material YET a modern technology, The Mediated Matter Group debuts Glass 3D Printing in architectural scales.
Neri Oxman about YET at Triennale on Monday 3rd: “I recently had an interview about the role of design and i realized that you need a little bit of sadness to create at your best. So with darkness comes light, with light comes darkness and the theme of this show today is light and shadow, the good and the bad, the yin and the yang. YET was the driver we were charged with by Lexus and the combination of seemingly contradictory elements was a way to stimulate our creative potential and to explore new frontiers in design and technology.
YET, this word, this concept, really touched us because it’s very much in line with the work we do. I want to take you 400.000 years ago in Egypt where is said that the first glass processing took place and so this installation takes this ancient material as starting point turning it into the modern interpretation that we present here today. The modern interpretation is not merely the design of an object with the subject of light but designing a brand new technology, glass 3D printing, and to be able to produce an installation like this where we can create, lenses/optical in architectural scale and i leave to your imagination what’s the potential of this is.”
YET show is open until April 9th at La Triennale.