REDMILK MEETS ARTIST YUYI JOHN. WITH HIS UNIQUE VISION AND CREATIONS YOU WILL DISCOVER THE DIGITAL AGE. HIS IMAGINATION CONSIDERS ART AS LIMITLESS, INSPIRED BY SOCIAL MEDIA. EVERYDAY OBJECTS AND THE BODIES OF HIS MODELS ARE LIKE A VERSATILE CANVAS.
Tell us something about your artistic background.
I graduated in Fashion Design and I just started my artwork because I wanted to reduce my anxiety, 4 years ago.
How would you describe your aesthetics to someone who doesn’t know your work?
Bizarre, interesting, weird?!
Tell us about your creative process when handling an artistic project.
I just come up with any idea, and I will put it into practice immediately. My inspiration come from my daily observation.
What do you wish to convey with your works?
I don’t like to explain my work. I just let people explain on their own. I think it’s all related to my life and the young generation and social media culture.
Tell us how your collaboration with Gucci came up.
They contacted me, and then we discussed back and forth, and then we did this JOHN YUYI style temporary tattoo work X GUCCI. It’s really fun, and I’m glad that I had this opportunity, it’s amazing.
How important are social media and new technologies in your work?
Social media is 90% of my life. I check Facebook, Instagram and Weibo all the time. I can’t stand it when I cannot access the Internet. I am totally addicted to the Internet.
About your relationship with fashion, we know you started out in fashion with a swimwear line. Tell us something about your vision.
I’m actually slowly working on my new swimwear line because the collection combines my photography work and my profession in fashion design. I just think it’s a good way to do that.
Would you define yourself as a social artist?
Actually, being Asian, it took me a long time to admit I’m an artist. But for me, I just do things I want to do. Maybe ‘artist’ is a little bit too heavy for me.
Who is your muse?
Lily Rose Depp. She’s incredible.
Your art embraces new technologies and above all tells us something about contemporary youth language. Do you think that in the digital era we have lost something in our communication with respect to the past?
Yes, of course, but maybe I have been living in this culture too long, I can’t even remember how we communicated before (laugh).
What do the tattoos you often use in your work mean to you?
As I said, they are all related to my life. Social media, songs, culture, sometimes it’s related to the models themselves. I love to discuss with models. Sometimes I like to see it as a collaboration.
What about the beauty of the body and the meaning you give it?
We are all human. But everyone has their unique skin and body. Isn’t it amazing?
Photos courtesy of the artist