SXSW TALENTS TO WATCH 2017

EACH YEAR THE SXSW MUSIC FESTIVAL HOSTS A COMPREHENSIVE MIX OF BRAND NEW, UP-AND-COMING, INTERNATIONAL, AND LEGENDARY ARTISTS PERFORMING IN BARS, CLUBS, PARKS, CHURCHES, HOTELS, AND JUST ABOUT EVERYWHERE ELSE YOU CAN IMAGINE AROUND AUSTIN, TEXAS. ENJOY OUR SELECTION OF TALENTS TO WATCH THIS YEAR.

Rock: Boogarins, from the central Brazilian city of Goiâna, a day’s drive from the cultural capitals of Rio and São Paulo. Singer Dinho Almeida is blessed with impeccable melodic sense, and even when the music gets spacey, Ynaiã Benthroldo’s shifty drumming keeps them grounded.

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Electronic: French Canadian Mozart’s Sister from Montreal. Canada, stands out of the crowd and seems as well versed in late ’80s and ’90s R&B.

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Rock: The Regrettes, from Los Angeles, CA are newcomers to the rock scene, releasing their first album Feel Your Feelings Fool! this year, and their exciting brand of punk-pop has already managed to grab ears. Lydia Night leads the crew and guitarist Genessa Gariano, bassist Sage Nicole and drummer Maxx Morando round out the quartet and instill the music with unabashed rhythmic intensity. 

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Electronic: Geneviève Ryan Martel, the producer, singer, songwriter, and DJ behind the project known as RYAN Playground, is the epitome of versatility and talent. The self-taught musical artist from Montreal, Canada, who’s also an accomplished fashion model, released a well-received debut album last year on Ryan Hemsworth’s label, Secret Songs. 

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Rock: Mint Field, from Tijuana, Mexico, a trio-turned-duo of Amor Amezcua and Estrella Sánchez started turning heads online and onstage not long after their Primeras Salidas tape was released in 2015. That success led them to the stages of Coachella in 2016.

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Pop: BIRTHH, the 19 year old Italian Alice Bisi from Florence, already has one SXSW under her belt is remarkable enough. Elegant, ambient soundscapes and wispy vocals pull back the curtain on her inner demons and add depth to her semi-autobiographical tales of a troubled adolescence. 

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PopCharlotte Cardin from Montreal, Canada, has already proved to be one of the more interesting emerging voices in the indie-pop sphere. Her casual delivery and mixture of electro, pop and jazz sensibilities moves her music from being simply another sultry voice to something refreshing and new. A veteran of both reality TV and modeling world.

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