LFW FALL WINTER 2017-18 – FASHION EAST
A container of cutting-edge fashion and new talents, Fashion East this year brings on the runway of LFW two of the most exciting names of the British scene, Mimi Wade and Matty Bovan, and a newbie, Asai. In a kitsch glam concoction of ruffles, glitter, soft cloud-shaped appliques, feathers, patches and floral patterns, Mimi Wade offers a fresh and fun reinterpretation of old Hollywood, which echoes in the collection several times, from the Hitchcock quote “Dial M for Mimi” which nods to “The Pink Panther”, to ultra-feminine silhouettes and 50s-inspired pencil skirts. As opposed, Matty Bovan creates a dystopian and extravagant universe where knitwear reigns supreme, the centre of inspirations that come from disparate sources, from medieval history to sci-fi movies, and he showcases an array of it-models, lead by Winnie Harlow and Adwoa Aboah. An honourable mention goes to bags, designed in collaboration with Coach. A Sai Ta of Asai prefers to focus on the perception that the West has of Chinese culture, and the press release of the show becomes the menu of a Chinese takeaway. With a degree at Central Saint Martins and working experience at Yeezy behind, the designer works with satin and knitwear pieces, which he deconstructs, reshapes, bleaches, washes in acid, and totally transforms into something new.
Review by Francesca Milano