THEY COME FROM FLORENCE, YOU CAN TELL FROM THEIR ACCENT. THEY ARE A VISUAL POP MUSIC COLLECTIVE AND MAKE EVERYONE SHAKE AND DANCE. WITH A FUN MILAN-LONDON SKYPE CALL WE WILL TELL YOU ALL ABOUT CATE, JERRO AND DAVID FROM CELLULOID JAM.
Hi! How are you?
Good, but we can’t see you.
But we can see you, which is more important … Tell us what happened going from Florence to London. What brought you outside Italy?
Cate: We’d been in Florence all our life, so at one point we were like: ‘What do we do now’? So we moved to London where we know lots of people: our idea was most of all to get new inspirations, because something new happens in this city every day. This is not an escape from our Florence, but the scene London offers is unrivalled.
Where does the name Celluloid Jam come from, and what is the philosophy of the brand?
Cate: The name comes from a quote from ‘Rocky Horror Picture Show’ that is one of our favorite films, it represents a little our super-pop, crazy imagination. I think it’s the movie I’ve seen more times in all my life (laughs) .
Jerro: Cate and I came from different experiences with other bands and wanted to do something new, less rock and more electronic, less alternative and more pop, so we decided to do something together. We started composing and experimenting and slowly we built the identity we have today.
Cate: And then, regarding the creation of the project, a key step was when we met David, our visual artist. He truly added a visual dimension to what we were doing.
You just anticipated my next question, about the role of visual art in the band.
Cate: It is totally fundamental, David for us is 100% part of the band. We all work on visuals but he takes care of the more technical side and together we find the right balance between sound and images. For instance, I have an obsession for Pinterest where I create all the boards for research. From Toilet Paper to photographer Bourdin – I was obsessed with him for a while – we get inspiration from lots of things.
You mentioned Pinterest. What kind of relationship do you have with the other social media?
Cate: Until a while ago I used Facebook a lot, especially for the band. Now it seems a little passé and superfluous, to tell the truth, maybe for the way the platform has evolved. I feel much more at ease posting on Instagram and I do it very often and in a very spontaneous way. Pinterest does not have true connections with the music we make but we use it for research. Every now and again we feel like leaving our life on the web, then we change our minds (laughs).
What about London? What is the city giving you?
Cate: Well, lots of new inspirations…But Jerro say something, I’m doing all the talking!
Jerro: (Laughs) Cate, you know I always let you talk… Well, London is definitely the best you can get and for us right now this is the ideal place to stay. I went to lots of gigs in East London since I came here and the independent scene is truly impressive. It’s easy being influenced, and since I came here I feel much more creative with respect to when I was in Florence. It’s a tough city sometimes, bit if you are an artist and want to broaden your horizons, it’s the right place to be.
Your future plans?
Jerro: Right now I am working a lot, writing new stuff with 80s and 90s influences that are a little different from what we used to do before. I am trying to do different things without embracing a too precise style.
Cate: Yes, it wasn’t a conscious choice, it just happened, that’s all.
Jerro: Sometimes we also play here but right now this is not our priority because we are focusing on creating new music and we feel like composing as much material as possible.
Photo credit Sara Mautone