THE PANINARO BOYS OF ‘80S MILAN LEFT A MARK ON THE FASHION WORLD WHICH IS STILL FELT TODAY...
During the early ‘80s a noticeable clique was forming in Milan: a new generation of wealthy and fashion obsessed youngsters who used sartorial strength to display their social standing.
Their catwalks were the sandwich bars of Milan’s city centre, specifically “Al Panino”, in Via Agnello. This subculture was called Paninaro, and those that followed it christened the Paninari.
Unlike a lot of youth movements that deter the attentions of the media in view of keeping their scene underground and exclusive, the Paninari embraced their role in the mainstream. The exclusivity of the clothing they wore was enough for them: they wore Timberland boots or deck shoes, Moncler jackets, Armani and Levi’s jeans, Ray Ban, Fiorucci, Trussardi, a bit of Stone Island and CP Company and Best Company clothing.
They celebrated the fact they were part of Italian culture, and various magazines dedicated to the lifestyle were published at that time, like Wild Boys, Zippo Sandwich, Preppy and Diario Paninaro – that sold incredibly.
A youth street style movement that erased from the Milano sandwich bars to be known and strongly influential in the Italian society at that time, immortalized by the Pet Shop Boys song with the same name!