IN 2006 DURING A TRIP TO ARGENTINA TOMS FOUNDER BLAKE MYCOSKIE REALIZED HOW HARD LIFE WAS FOR SOME CHILDREN GROWING UP WITHOUT SHOES.
In an attempt to help them, he decided that for each pair of shoes sold he would donate a pair to a child in need. & Other Stories joins forces with the brand, creating the first ready-to-wear women’s collection, TOMS, while supporting the Magic Bus Women’s Scholarship Fund with each single ready-to-wear piece sold. The footwear brand will remain faithful to its original charitable spirit. The collection was shot by Natalie Joos, in Venice Beach, California, where TOMS is based and is fronted by model Erin Wasson who perfectly embodies the free spirit of the collection. The line, that embraces a loose silhouette in bright hues, also features a number of classic TOMS shoe designs. The collab collection will hit selected TOMS and & Other Stories stores starting from Spring 2017.