JOE CRUZ IS AN INDEPENDENT ARTIST, GRADUATED FROM NORWICH UNIVERSITY OF ARTS IN 2010; HER WORK RANGES FROM ART, DESIGN, FASHION AND GRAPHIC DESIGN.
She was born in London in 1988 and has a multicultural background, having family between France, Spain, Austria and Morocco; this mix is well expressed through her artistic style. In her works we can see strong lines, bold colors combined with graphic images that create her artistic vision.
Daring works that are like advertising posters with simple and subversive messages, which play a vital role in her creations.
Starting from a research of images, she juxtaposes bold colored lines, to give her work a contemporary extravagant context.
She collaborated with prestigious clients such as Mary Portas, which featured her in a series of exhibitions around the UK.
Joe Cruz rewrite and repaint our culture and history with chalk and pastel colors, thereby applying a playful touch to vintage fashion editorials.