REDMILK PRESENTS A NEW PROJECT FEATURING INTERESTING BRANDS, CAPSULE COLLECTIONS AND COLLABORATIONS. FOR ITS SECOND APPOINTMENT WE’VE MET PAOLO BATTAGLIA, CREATIVE DIRECTOR OF GEM.
GEM project sees the light in 2014, finding its foundation in the contrast between the sophistication and elegance of shapes and silhouettes, which refer to the designer architecture studies; and eccentricity, expressed through elaborate manufacturing and embroidery, pop or ethnic-inspired designs, never holding back his imagination.
Where does your passion for fashion? What persuaded you to switch from architecture to the fashion world?
Back in the 80s the Architecture Faculty was a melting pot of eclectic and different experiences. Fashion was one of these, and a series of meetings did the rest.
What does GEM mean?
GEM stands for gemstone, like the ones kept in the treasure chest! The brand was created to give pleasure to the wearer; the values are: fun, lightness and decoration as the gleam of precious stones.
Who’s GEM ideal woman? Which artist, actress or singer could
embody the spirit of your brand?
Creating fashion means first and foremost making clothes – to create highly symbolic objects that cancontribute to the expression of the wearer individuality. Therefore the ideal woman is the one who can instill into the “outer shell” that’s the dress, a strong character coherent with her own personality.
What’s the concept behind the SS 17 collection?
Fun, adornment, lightness and romance.
Tell us something more about your interests:
I’m very curious, so I’m interested in the dialog between different cultures. Classicism and pop art, aristocracy and popular culture, memory and innovation.
Favorite artwork: “Tall Woman” by Alberto Giacometti and “Balloon Venus” by Jeff Koons.
Favorite book: “The Hours” by Michael Cunningham and “Alice in Wonderland” by Lewis Carroll.
Favorite Album Cover: “O Superman” by Laure Anderson and “Honey Moon” Lana Del Rey.
Favorite movie: “Last tango in Paris” by Bernardo Bertolucci and “Edward Scissorhands” by Tim Burton.
If you could have an imaginary conversation with three artists, icons or celebrities, dead or alive, who would you wish to talk to and about what?
I would chat with Silvana Mangano about beauty and style; with Carlo Mollino I would talk about complexity and eclecticism, while with Harrison Ford about love and adventure.
How would you describe your aesthetic?
A mix of good taste and bad taste.
What’s beauty for you?
To me beauty is therapeutic!
The right formula of beauty: #TeamCanonicalPerfection or #TeamIntriguingImperfection?
Photo by Chiara Antille