DEFINING THE CONCEPT OF BEAUTY IS NEVER AN EASY TASK. FOR HELMUT NEWTON BEAUTY IS INNATE IN WOMEN. IN HER MOST INTIMATE, DARING AND EROTIC EXPLORATION. MAC COSMETICS CELEBRATES NEWTON AND HIS IDEA OF WOMAN, IN A LIMITED COLLECTION THAT AIM TO AMAZE BUT ALSO ENCHANT COSTUMERS, JUST LIKE THE PICTURES OF THE BERLINER PHOTOGRAPHER.
Helmut Newton was born in Berlin in 1920, son of a bourgeois society. Since the early age of twelve years old he started cultivating his passion for photography, bringing his skills around the world, first as a freelancer and then as a fashion photographer.
The self-proclaimed “bad boy of photography” decomposed and defined his own vision of the woman: strong, dangerous, dominant and in control of her own sexuality. Famous for his provocative shots published on Vogue and Vanity Fair covers, Newton captured many femmes fatales with his iconic black and white.
Reading the words of Wallis Annenberg, CEO of the Annenberg Foundation, the Newton’s vision appear crystal-clear: “If Newton’s work was controversial, I believe it’s because he expressed the contradictions within all of us, and particularly within the women he photographed so beautifully: empowerment mixed with vulnerability, sensuality tempered by depravity. Newton deepened our understanding of changing gender roles, of the ways in which beauty creates its own kind of power and corruption”.
For years now, MAC celebrates women beauty around the world through its limited-edition collections. Newton’s cold, edgy and emblematic woman is well represented by the beauty brand in its Helmut Newton limited edition, which capture his style with its packaging covered in a selection of the photographer timeless, legendary and elegant works. The collection is inspired by bold colors and strong shades, all declined in nail polish, lipsticks and smokey-eye palettes, in order to remember some of his muses, like Catherine Deneuve Grace Jones and Kate Moss.
To celebrate the role swap, a theme dear to Newton’s photography, MAC’s limited edition came in a range of shades of reds and blacks, evoking the Berliner prodigy’s brazen and glamorous style. The collection, available until the end of December, is an ode to women, to creativity, to their femininity awareness and to their ability to make it their own without hesitations or fears. Newton loved women and their fragility. He perceived them as a value, synonym of a strong and revolutionary spirit.
Quoting Helmut Newton, the photography can be summarized in three concepts: “The desire to discover, the urge to move, to capture the flavor”. For Newton these three elements should be the engines of a woman daily life, that must and can be just Victorious.
Text by Nola Granulo