SPELLBINDING LABELS

WE KNOW THAT WITCHCRAFT IS SO MUCH MORE THAN THE “HOCUS POCUS” STEREOTYPE. SPELLS ARE A WAY OF CASTING OUR HOPES AND GOALS INTO THE UNIVERSE, AND RITUALS ALLOW US TO GET MORE IN TOUCH WITH BOTH OURSELVES AND OUR SURROUNDINGS. WE’VE BEEN LOOKING FOR BRANDS THAT COULD BRING A LITTLE BIT MORE MAGIC IN OUR WORLD…

HAUSWITCH Erica Feldman, the shop founder, originally moved to Salem, Massachusetts, to study witches and the sacred feminine a Simmons College as a graduate student, and has since used her degree to cultivate a female-friendly space both in-store and online. The Salem-based home-decor shop HausWitch offers everything from spell kits to tarot card and wellness zines.

 

RITUELLE DE FILLE Founded in 2014 is a spellbinding beauty brand inspired by the magica powers of natural ingredients. Behind the label there are three sisters with quite experience in the world of beauty (two of them are top-tier Hollywood make up artists). Claiming to approach their formulation like “potion-making” Rituelle de Fille produces cosmetics 99% natural and 100% cruelty free.

 

LEILA + OLIVE Is the brain child of designer and illustrator Nicole Raills. An artist-run line of botanical talismans illustrated by hand with an eye towards mysticism. Nicole cultivates each piece from her lifelong enchantment with plant magic into full-grown tools of divination. Leila+Olivia is designed to make life’s bright moments more beautiful and mysteries less beguiling.