REDMILK MEETS THE FRENCH ARTIST PIERRE P. MARCHAL. IN A FEW YEARS HE REACHED A GREAT SUCCESS IN FASHION WITH HIS IG ACCOUNT @JPPM.FR “NEVER-ENDING MOODBOARD”, CREATING A UNIQUE VISUAL WORLD, WHERE FASHION AND ART ARE COMBINED TOGETHER IN NEW CREATIVE DIGITAL LANGUAGE.
How did it started your passion for fashion?
When I was seven I asked my great-grandmother to create bespoke dresses for my Barbie.
When I was twelve I had an obsession with drawing heels and collections kept in my Moleskines. When I was nineteen I started École de la Chambre Syndicale de la Couture Parisienne. At twenty-four I became part of the fashion department at Harper’s Bazaar
and a year later I started JPPM. I think somehow Fashion has always been a guide in my life from the very beginning.
How the idea of NeverEnding-Moodboard was born?
At the very beginning when I created JPPM, an Art and Digital Direction Agency, I was thinking of Instagram as a portal showing my way of connecting talents and inspirations. This is how the NeverEnding-MoodBoard idea started from @JPPM.fr .
After two years the process got more complex. I still consider NEMB as a window on Instagram and I also believe those two years of work lead me everyday to try to synthesize the most inspiring images that I could’t discover on IG or a square publication.
The NeverEnding-MoodBoard is a an open-air index of talents, all mixed together, giving a visual overview on a very special moment.
Do you think social networks promote the loss of values of images?
I really don’t think so. Perhaps it just makes values harder to be seen, because of the astonishing number of images that our eyes are constantly seeing every time you open IG. The saturation of images is intoxicating – like a crazy blast of energy. You have to exercise your eyes to make them travel and find relevant themes.
There have been illustrators or artists whom influenced your career?
I could make you a never-ending list of artists who have influenced my vision and my work, I am like a sponge for creativity: everything I see influences my work.
I really consider Helen Downie as my “digital godmother” and Richard Haines as my “digital godfather”. Besides loving their sharp and relevant artworks, they advised and supported me from the very beginning of JPPM. I’m influenced as well by talents like Gill Button, that I could watch working for hours, Kelly Marie Beeman, Ryan McGinley, Egon Schiele, Viviane Sassen, Jeffrey Gibbson, Ossip Zadkine, Sarah Moon, Pierre de Busschere, Pat McGrath, Mattew Stone, Marla Aaron, Steven Meisel and many more…
When did you realize that creating moodboards could become your job?
Creating moodboards is not my job, it’s just one facet of JPPM’s, as much as creating digital content, curating exhibitions, drawing prints, advising on communication etc…
I think I realized moodboarding could become a job when I had my first commission from Tinashe. Her team asked me to create a mood for the “All Hands On Deck” video clip release, to be published on Instagram revealing inspiring details of the video ,mixed with behind the scenes pictures during the 24 hours before the release.
Tell me something about a project that make you really proud of yourself:
Right now there are two collaboration I’m particularly proud of, First the #GucciGram. It’s a great project full of dynamic perspectives! I was really excited and honored when they contacted me for this free-reins collaboration to reinterprete Gucci’s iconic pattern.
It was such a pleasure to see how Alessandro Michele and his great Social Media team could be visionary regarding the link between art and fashion.
IG has been one of the main strategic challenges for brands in the following years, and Gucci was one of the first to get it.
The second project was the one with Hyères Fashion and Photography Festival. I created @Ever.Loading.Museum, a digital museum only available through Instagram, comprised of 12 different “digital rooms”. Each room had its own Instagram account (@1st.digital.room, @2nd.digital.room etc..) and features the work of one artist. So by clicking through it felt like you’re wandering through a (virtual) museum. Each room was meant to capture the artist’s inspirations and act as a window into his/her universe. It was a huge piece of work to select, interview, understand and translate their artistic process, and I am really proud of this exhibition showcasing a selection of my favorite artists.
How would you describe your work to somebody outside the fashion and the art world?
I create and think digitally about communicating through creativity.
Pierre’s motto is?
“Work, and your dream will come true”