They are young, creative and love to experiment as they know that they have to struggle to reach and win the sweaty trophy. A proverb says: “Choose the job you love and you’ll never work, even for a day in your whole life (Confucio).
Ashley Williams is a young designer based in London. She made her first collection in 2013 and already in 2015 have been showing her creations at London fashion week under the main wing of the brand Fashion East. After graduating in fashion design at the University of Westminster in June 2012, immediately she made her mark with her extravagant style. The designer takes the styles of youth subcultures of the 80’s and 90’s, thus helping to define a unique look of its kind. The designer tells us about her creative vision of adolescence, through the union of technological materials and eye-catching graphics.
Marta Jakubowski is a designer based in London. Born in Poland and raised in Germany, she moved to England to begin her studies in fashion at the Royal College of Art. In 2014 she started her working career with designers Hussein Chalayan, Alexander Wang, Jonathan Saunders, and Bruno Pieter before create her own brand. Her collections have been very successful due to its simplicity and sophistication. For her creations she draws inspiration from artists that explore issues related to the self like Francesca Woodman and Marina Abramović, then coming to photojournalism Jane Evelyn Atwood. For Marta her collections must represent a fashion documentary.
Roberta Einer, originally from Tallinn in Estonia, has moved to England to pursue studies in fashion design at Central Saint Martins and the University of Westminster. In 2015 she graduated at the University of Westminster and in the same year she created her own label. In her fashion career she has work with designers like Mary Katrantzou and Alexander McQueen, before moving to Paris – after her graduation- to work with Balmain. The fashion vision of Roberta brings us to a luxury womenswear which is focuses on textiles, with processing and traditional tailoring techniques. Embroideries and embellishments decorate the fabrics to create their feminine aesthetic. In April 2016 Roberta Einer was chosen as winner of the Emerging Designer Showcase. Her clothes were shown on magazines like: American Vogue, Teen Vogue, Dazed & Confused, i-D Magazine and many others.