GIRLY FREAKISHNESS

WHEN IT COMES TO DEVELOPING A NICHE MARKET IN TODAY’S MASSIVE SEA OF NAME AND LABELS AIMING TO ATTAIN A CULT-LIKE FOLLOWING, FEW MANAGE TO DO SO EFFORTLESSLY AND ORGANICALLY. HERE WE TALK ABOUT THREE INTERESTING LABELS:

 

ANTISOCIAL SOCIAL CLUB – Helmed by Stussy’s Social Marketing Manager, Neek Lurk, is on everyone radar these days. The indie label brought to fruition as a means to cater to a crowd rarely represented, specializes in and has gained much traction for its relatable graphic messaging, pastel-colored garments and unorthodox product roll-outs. The label released some products in collaboration with Beams T and Nike, as well as open an exhibition called “Self Doubt”. The fall/winter collection consist of items fans of the brand have grown to love (coaches jackets, tees, button-down shirts and hats), all coming in eye-catching hues such as pink, bright blue or aquamarine.

 

SASHA UNISEX TEMPORARY TATTOOS – Sasha Unisex, brilliant artist from Moscow, very well known around the world for her beautiful watercolor style inspired by nature, animals and space has some great news for all those who have been dreaming about a tattoo, but still didn’t have the guts to get one: not only you’ll get the chance to put some color and decorate your pale skin, it will be designed by one of the most talented tattoo artist of the times.

 

HAND OVER YOUR FAIRY CAKES – HOYFC is a Scottish brand founded by Sally McAdam in 2006, brightly colored and humorous, with a hint of nostalgia. Laser-cut acrylic products varying from necklace to earring, to brooches, pins and badges respond to a increasing market demand of “cute vs. badass accessories”.