WHAT MEANS TO BE A COLLECTIVE OF TALENTS TODAY?
It brings diversity to the brand. With a multitude of influences and backgrounds, it creates something unexpected and unique; a collective perspective that can only be achieved by collaboration.
PARIS VERSUS NEW YORK. WHERE DOES ÉTUDES BELONGS TO AND WHY?
An important aspect of our brand is to be viewed as an international entity. Paris and New York are both cultural hubs, and each offer a unique perspective. They work so well together and I think with the dialogue between both cities creates an interesting dynamic to the work we produce.
CREATING CONTEMPORARY FASHION: HOW CHALLENGING IS NOWDAYS AND WHAT INSPIRE YOUR WORK?
The most challenging thing when producing contemporary fashion is a battle with the self. Each collection we produce we try to bring fresh concepts and new ideas to the garment, while maintaining a consistency with everything else that we’ve done.
Our inspiration comes from the world around us. We find inspiration in living our daily lives in the urban cities in which we respectfully reside in. There is so much visual information that is given to us on a daily basis, which creates an opportunity to see the beauty in everything.
BOOKS: WHY YOU STILL CARE SO MUCH ABOUT PRODUCING AND PUBLISHING BOOK IN A DIGITAL ERA?
Publishing has something we have always been involved in, even before Études. The answer is in the question: since we live in a digital era it makes even more sense for us to be focused on books. It makes it more special, even valuable, to produce something that physically exists, rather than just on a screen.
YOUR RECENT COLLABORATION WITH ARTISTS/TALENTS: WHAT ARE YOU LOOKING WHEN YOU START A NEW PROJECT?
For us, the artists that we choose to work with are all engaged in the same dialogue regarding our contemporary society, even if the work is visually different. Every artist that we collaborate with, whether it’s fashion or publishing, has to feel cohesive with the rest of the work in Études, to maintain our own narrative on contemporary society.
DO DIFFERENT CREATIVE MINDS ALWAYS GET ALONG WELL TOGETHER?
It depends. It’s always a give and take when collaborating as there is no formula to creativity. Each person has there own way of working, and sometimes there can be a harmonious balance and other times it requires a little more work.
Our most recent artist collaboration with Mark Gonzales was a very unique experience. Mark is a legend who has such a developed and definitive style, so working with him was a treat in the sense that there was a level of control on his and on our end, and there was little that needed to be forced, because everything just flowed perfectly together. I think the results of the collaboration can speak for that.
WHAT’S THE ESSENTIAL THING IN YOUR WARDROBE.
Our Horizon bomber jacket, its in constant rotation for most of the year, and works well with everything.