THE DESIGN PHOTOGRAPHY OF SERGE NAJJAR

THE CONNECTION BETWEEN PHOTOGRAPHY AND DESIGN IS ESSENTIAL, ESPECIALLY IN OUR CONTEMPORARY WORLD WHERE COMMUNICATION IS PRIMARILY COMPOSED OF IMAGES. AMONG THE NEW FACES EMERGED THANKS TO THE SOCIAL NETWORKS THERE'S THE PHOTOGRAPHER SERGE NAJJAR

Born in Beirut, he began publishing his photographs in 2011 on his Instagram account. In 2012 he exhibited his creations “Lines, Within” and from there he became renowned as an innovative eye that links the world of design and contemporary photography. An abstract reality, that captures the essence of abstraction within urban settings. Solid buildings that make up our cities are transformed into art that is capable of transforming geometry and architectural forms in real works. The Architecture of Natural Light is a new view of lighting of buildings. His photographs, high-contrast black and white focus on shapes, lines and patterns expressed on the walls of reinforced concrete structures. Space games, sun and shade in compositions that reflect the artistic philosophy of “It is not what you see, but how you see it.”