IF THE UNION OF SEVERAL MINDS CAN MAKE THE DIFFERENCE, THE GROUPS WE HAVE MET FOR THE MARCH ISSUE ARE AN EXAMPLE OF IT THAT IS ENTIRELY POSITIVE. COLLABORATION AND A COMBINATION OF IDEAS AND CHARACTERS HAVE GIVEN LIFE TO A NETWORK OF MILANESE ORGANISATIONS AND PUBLISHING AND ENTERTAINMENT COMPANIES THAT PROMOTE MUSIC, EVENTS AND CULTURE, PASSION AND EXPERTISE.
WE WILL INTRODUCE THEM TO YOU ONE AT A TIME WITH THE IDEA THAT IF YOU KNOW MILAN YOU CANNOT FAIL TO HAVE HEARD THEM TALKED ABOUT AT LEAST ONCE.
THE FOURTH CREW WE ARE INTRODUCING TO YOU STARTED AROUND 2011 AND SINCE THEN HAVE HAD THEIR GUESTS DANCING EVERY WEEK AS PART OF A PROJECT THAT HAS, OVER TIME BECOME THE REAL WAY OF EXPERIENCING NIGHT-TIME. TIBERIO CARCANO, MARCELLINA DI CHIO, ROCCO FUSCO, VALENTINA MARIANI AND PAOLA RUTA ARE ROLLOVER MILANO.
Who are you and how did your company start? What, specifically, do you deal with?
Rollover started about 4 years ago from a small evening get-together with some friends in a Bar on the Navigli canal, and it evolved until it became a party that hosts over a thousand carefully selected participants every week (leaving aside the where and when).
Rollover is the result of a passion and of a work process, spent in contact with people and with music right from when I was a teenager. A passion that led me to surround myself with people who are like me, with whom I decided to undertake this path, which transformed 100% into my work.
At present, we also deal with organising events, public relations and musical consultancies for a number of companies.
Are there crews that have inspired you?
There isn’t any one crew in particular, but certainly inspiration came from the atmosphere and the buzz that one breathed in from the night-life when I arrived in Milan: a world that I had had the possibility of experiencing and frequenting, little by little, also with the rest of my crew. When all this disappeared, the desire to make the city re-live that golden period, was decisive.
However, the first business enterprise that comes to mind if I think about cool parties, cool music and cool people … is PIG MAGAZINE and the aura of coolness they disseminated around Milan. (In fact, I was really happy to have collaborated, subsequently, with Simon Beckerman).
What advice would you give to anyone who would like to follow in your footsteps?
It might seem banal, but my advice is always to believe in yourself and in the things you are passionate about. Drive forward your projects and ideas by taking one small step at a time and gradually build your own future.
Business enterprises that are improvised are never examples of success; those that in the space of a couple of months set up “evenings” with big-name guests, or in enormous venues, thinking they can make easy money, or who hope to replicate and copy existing enterprises without starting at the bottom.
If you do not have a solid foundation, or you do not have a real passion for what you are doing, and if you are not patient, sooner of later you will fail. People always know who you are and what your true worth is.
On the other hand, when you sow the seeds, patiently, enjoying small satisfactions over time, which then become bigger, without ever stopping …so that, one day, you will look back and feel proud of the results you have achieved.
What are the differences between the no social/social network periods in your sphere?
The differences are huge. The world of the events has undergone an enormous change with the social networks. Just think of the old printed posters (which we still like to do every now and then).
In order to reach people you had to put up posters on the streets, distribute flyers and, above all, have a telephone with the capacity to store 100 contacts in an address book (and go with calls and sms), have hope in some small publication and, above all, you could never allow yourself any change of programme because letting everyone know about it became impossible.
Previously, there were the venues that offered fixed evenings at the weekend, and the event organisers and the PR was only a side dish in all this.
Now the crews that do all this work are sometimes more important than the venues because they can move the evenings from one venue to another, disseminate their own music and create new formats, since they are always in direct contact with their own people.
Let’s say, that as far as we are concerned, we really love Zuckerberg!
Do you have a motto?
Rollover? Simply Parties, People, Music!