A MULTICOLORED RAINBOW GRAPHIC: NEW YORK BASED ARTIST MAYA HAYUK CREATED “OPTIPRISM” SUNGLASSES BY MAX MARA, THE FRAMES WITH THE KALEIDOSCOPE IN TECHNICOLOR. A GLORIOUS MARRIAGE OF FUNCTION AND FASHION IN OPHTHALMICS CELEBRATING THE COLLABORATION BETWEEN FASHION HOUSE MAX MARA AND ARTIST MAYA HAYUK. ENJOY OUR EXCLUSIVE INTERVIEW TO MAYA HAYUK AND DISCOVER MORE ABOUT HER WORLD AND THE PERFECT MELDING OF MINDS OF THIS PROJECT
What’s your artistic education?
I studied formal painting as a child and I learned traditional Ukrainian crafts from my grandmothers. I was lucky enough to get a camera as a teenager because I wanted to become a National Geographic photographer. once in university, I studied everything I could that I would otherwise not have access to – philosophy, politics, conceptual development, film, ceramics, sound sculpture, performance art, etc. I studied everything except for painting.
Which words would you use to explain your work to a stranger?
Sexy, drippy, psychedelic abstract geometries and mushy weirdness that makes you think you see something that may or may not actually be there. Mmy work is strangely populist while remaining very intimate and personal. It’s massive in scale and I use my whole body to work on surfaces, improvising as I go.
How do you combine your art with travels and music?
I travel to make art. I listen to music to give me nourishment. I earn money from making art so that I can travel more and get turned on to new music any chance I get.
A book that has inspired your work.
Aside from fiction, “High Times, Hard Times: New York Painting, 1967-1975” is a great book of essays by some of my favorite artists and I refer to it often.
How was the partnership with Max Mara Eyewear born?
It came out of the blue! I received an incredibly compelling e mail from an independent art curator, Pippa Cohen, who was hired by Max Mara & Safilo to manage their Women in Art Project. Max Mara has a longstanding commitment to modern and contemporary art, and I was honored by an invitation to work on what was sure to be a very innovative collaboration. our initial conversations were deeply inspiring: we shaped the project off of our mutual interests in progress, feminism, love of art and the dynamics of fashion. The concepts grew very organically from that point on. I was asked to make a piece of artwork in response to the new icon Max Mara was releasing. Then, in collaboration with a filmmaker and composer, Jacob Ciocci, we created a short film with an original musical score to showcase my painting process. the film is weirdly psychedelic and it injects subtle winks and tributes to important women artists who I love. Somewhere along the way, I created a pattern intended for a window sculpture from the painting, and Max Mara and Safilo together suggested the pattern be reproduced inside their patented technique, Optyl. That’s how Optiprism The Painting became Optiprism The Capsule Collection Sunglasses. It’s all been quite serendipitous.