PINK PANTHER

EVERYDAY LIFE IS INCREASINGLY MOVING TOWARDS A DIMENSION WHERE CODES AND GENRES ARE FUSING TOGETHER, EVERYTHING BECOMES MORE FLUID, FALLING ALL ANTIQUATED NOTIONS THAT CHARACTERIZED OUR JUDGMENTS UNTIL NOW

From this point of view starts the choice of Pantone’s colors for S/S 2016, Pink Quartz and Blue Serenity; pink and blue are two colors that represent for antonomasia two genres. Is here that we find the real revolution, in this fluid and multifaceted reality these two shades are revisited and released from the specific connotation of gender. Rose is no longer relegated to the fairer sex.

More and more we hear of A-gender, but often is bound to the minimal design, black uniforms where the forms are canceled. This does not seem to be the trend for the 2016 season, pastel colors cover anyone, regardless of gender, origin and sexual orientation.

 

Text and moodboard by Alessandra Mazzoli