THIS IS A RANKING THAT COLLECTS VARIOUS TYPES AND TYPES OF MUSIC VIDEOS WHICH, ABOVE ALL, TELL US WHAT IS THE PROFILE OF THE SINGER OR THE GROUP
1 Björk “All Is Full Of Love”
2 Sia “Elastic heart”
3 Hedi Slimane for Disconcerts “Chance remark”
4 Woodkid ”Iron”
5 King Krule “A Lizard state”
6 Stromae “Toutes les memes”
7 Mia “Borders”
8 Lou Doillon ICU
9 Lana del Rey “Summertime sadness”
We find videos having a purely retro flavor as in the case of Lana del Rey and Lou Doillon as well as videos that are close to visual art, exploring various digital techniques like in the case of Bjork and Hedi Slimane.
The crucial point is to follow the harmony of the song and to use images that express a particular set of feelings.
The choice rewards originality, brilliance and the various ways to translate the song’s facets into images.
“Elastic heart” is the video of the homonymous song of the famous singer Sia in which the young dancer and actress Maddie Ziegler and the actor Shia LaBeouf express their energy.
It is definitely brilliant the idea that challenges the law of gravity in the video directed by Jamie-James Medina “A Lizard State” for the song of the young Londoner singer King Krule.
In the introduction we see the figure of the incredible film director Alfred Hitchcock contemplating the viewer while floating in the air, as if he was raised by an electromagnetic force.
Evocative and spectacular frames are the ones in “Iron” by Woodkid music video.
They are linked to the black and white and the video is characterized by a precise style and a great care for the image.
The video of “All is full of love” by Björk from the album “Homogenic” deserves a special mention. The director Chris Cunningham managed to recreate the emotional frequencies of the song through the actions of robots that become incredibly sensitive and expressive.
Text by Luisa Pagani