How did the idea of starting a collaboration come up?
A: You know, I have always been obsessed with Pamela, I’ve been a fan of her since I was nine years old (she laughs). I have designed collections having her as my muse so many times.
P: We met through a friend!
A: Last year a mutual friend introduced Pam to my work and she fell in love with the label. She wanted to make a vegan line, but she didn’t want to make her own shoe line. We had our first meeting in November of 2014 and this last May I came to Malibu to her house to work with her on the collection.
P: She’s so fantastic and she’s so fashionable. I love that she created these collections in the past inspired by me. It was just so organic to start creating something together. It was so funny, I remember looking at her past work and seeing seeing something in the lines of “hitchhiker goes to California and wants to meet Pamela Anderson”… I just thought “I need to meet this girl!” (she laughs).
What was the design process like?
A: When I first talked to Pamela last year we spoke about what she wanted. I wanted to know what was the spirit of the collection. You know, Pamela is my first inspiration, so it was natural for me to design something for her. After that she sent me a lot a lot a lot of pictures and so did I: one hundred pictures per day, back and forth.
P: We then met in Malibu and Amélie showed me the drawings. We looked through a bunch of different fabrics and other details for the line. We wanted to do resort wear so nothing too high, nothing too low. Still very sensual, but not too difficult. I think the line is really incredible, everyone loves it.
A: She’s a a real business woman. I love the stronger kind of women and Pamela is really strong.
P: She’s very talented and I was incredibly passionate in finding alternatives to shoes.
You don’t wear any leather?
P: I have some leather things in my closet, vintage, but I don’t buy any new leather, ever. I created a new line because I want to have options for everybody.
Amélie, what’s your ideal kind of woman?
A: I love the kind of girls that know who they are and where they want to go. It can be a mother or a business girl or wife or a sex symbol. Pamela is all of the above.
You guys shot the campaign with David LaChapelle. It was a collaboration between friends!
P: Yes! All through friends. We all put our heart and soul into it I think it shows.
A: I suggested David LaChapelle to Pamela because I wanted something 90s revival. I am a bit of a nostalgic: on each collection I like to play with a different era. You know, I told Pamela “Do what you want with David!” and they did. I usually love to take care of the images and campaigns as well, but in this case it was just so cool to have them both: I wanted them to work in total freedom.
Why Opening Ceremony?
A: Initially Pam had suggested Colette. At first I agreed, but then I changed my mind. I love Colette! I already sell there, but the French are not very open to a vegan mentality at the moment. At least not as much as the Californians. I felt we needed to have a “non-normal” shop, like our collaboration, we needed to have a shop that is “apart” from everything. Opening Ceremony is trendy, but it’s “apart”.
What do you mean with that?
A: Non conventional: it’s a quality that I love. And I throught they could find this fun. I met with Opening Ceremony’s buyer Clara Cornet and I explained her everything: she was totally crazy about our story. One week later they called us and told us they wanted the initial exclusive. Pamela trusted me, she let me have a lot of freedom, but at the same time she wanted to know everything. It was totally a tandem. And we wrote the press release together.
Congratulations on the cover coming out tomorrow!
P: Oh my, thank you! Ellen (von Unwerth) is here too, she shot it!
What does it mean to you to be on the cover of the last nude Playboy?
P: It’s my 15th American cover. I feel I am part of the DNA of Playboy. It’s a bittersweet thing because this lifestyle is over. Everyone wants to be famous. Everyone wants to take pictures of themselves. It was a little more naughty and cheeky back in the day. The girl next door shot on film! It’s the end of an era. Hugh Hefner is such an incredible glamorous man surrounded by all these glamorous women, all these years, in all shapes and sizes and different looks. Now it feels like a very desensitized world. It was so much fun! I didn’t even know it was ending, it was actually my father who called me and told me they were stopping the nude issues. I had no clue. That same day I got the call from Hef “Would you want to be on our last cover?” and I said “Of course! Of course! Anything for you.” It was amazing. It’s a great honor.
This interview has been edited and condensed.