GOLDILOX

NATALIA BONIFACCI MEETS CANADIAN SINGER, SONGWRITER AND DJ GOLDILOX FOR REDMILKMAGAZINE. THEY MEET IN PARIS FOR BREAKFAST AT HOTEL AMOUR. IT'S A COLD MORNING AND THE BEGINNING OF DECEMBER. GOLDILOX SHINES BRIGHT IN THE ROOM. OVER HOT TEA YUNG GOLDILOX SHARES WITH NATALIA HER THOUGHTS ON LOS ANGELES AND PARIS, SOCIAL MEDIA, MUSIC AND THE NEW YEAR AROUND THE CORNER

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Where does the name Goldilox come from?
It’s actually a nickname. I was in the studio one time when one of the guys I was working with did a rap about me, he called me Goldilox. All my friends thought it was really cool so they started calling me Goldilox. That’s how it started.

You’ve been spending a lot of time in Paris these days.
I went to Paris for the first time in February 2015. This is my third time back this year. I was supposed to be here for a few weeks and then I just decided to skip my flight and stay here (she laughs). I really love Paris. I love the people, it’s just a different quality of life to me.

You’re Canadian, but you’ve been based in Los Angeles, right?
Yeah, you know, I come from a very small country town in Canada so moving to LA was a very big change for me. At first it was very exciting, but then I found a huge difference in the people. I don’t know, people are saying all the time “Oh, Parisians are very snotty.” and I haven’t had that experience at all, everyone has been so nice here. It kinda reminds me of Canada in some places, just the way that people are, everyone gets to know each other…

You find that harder in LA?
Yeah, for sure. All my friends in LA are Canadian. That’s it.

What current projects are you excited about?
I’m excited about about my project. I started working on it a year ago, but I really got seriously into it about six months ago. I wrote an EP, Skin, that I am very happy about. I kind of spent a long time doing music that was kind of one-dimensional when I first started, it was all just very (she pauses)… Happy.

You were signed with a big record label: Interscope Records.
Yes. I wouldn’t say it was all manufactured, but I can say I didn’t know exactly what to do, and when you have someone telling you what to do, it’s typically not the right way to go about it, but that’s part of my growing process. So after I put out some music that I wasn’t really happy with I asked Interscope to drop me. They did and now I’m getting to do what I want to do. I actually know what I want to do now, because back then I wasn’t sure. I was too… (she pauses). You know, I was from this country town in Canada. I moved to LA and I was “Ok, what do I do? Tell me what to wear, tell me what to sing, because I don’t know.” So now I feel like a grown woman and I know what I want to say.

…and what do you wanna say?
Everything. I just… When I was growing up I was always taught to kind of “never explain, never complain”. Keep very happy all the time.

In life?
Yes, in life, but it carried it over in music, which now I realize. You need to kind of let people in. So my approach now is very raw. Some of the subject matters are difficult. I feel people are gonna relate to that a lot more. I just went through a very crappy year, and it’s nice to not pretend that it wasn’t crappy. And I wrote an awesome album about it.

Do you think that’s what is happening a little bit in our society: a lot of people pretending that everything is great?
Yes. All the time. Listen, I’m really into social media, but you just look at someone’s Instagram or Twitter and you just wonder ‘Wow, how are they always happy?” They seem like they have everything: they have so much money and so many friends, they are always at the club and this and that… Especially as women. You look at that and you wonder “Oh my God, how are they doing that?” It’s not realistic to be like that all the time.

You recently posted something in the lines “I walk around like everything is fine, but deep down my shoe my sock is falling off.” Is that what you mean?
Pretty much (she laughs really hard). Theoretically.

You mentioned the lack of reality in social media. Do you try too keep your Instagram “real”? I mean, it’s a thin line, social media is a helpful tool to promote a career and doing self promotions as well.
Yeah, for sure. You know what, I just went through a phase where I was really trying to pretend that it was all happy all the time and I actually realized that that was something that was making me pretty sad. I’ve kinda gone through an awakening this year. I just want people to know that if they are going through a hard time or anything like that maybe there’s something they can relate to and they can see “She’s not happy all the time, thank God! She’s normal.”

How would you describe your sound?
It’s a bit of an evolution: it started off as what I would call sexy depressed (she laughs). I think it’s different notes of that all the time. It’s definitely pop RnB, if you were to put it under a category. But yeah, typically it’s either depressed or sexy, I think those two things go really well together (she laughs).

Were your parents supportive of you pursuing an artistic path?
My parents growing up were not supportive. I knew I wanted to be a singer since I was five years old. It was just something always in me. My mom was a schoolteacher. My dad’s family business is a junkyard. So we grew up… It wasn’t always “easy”. All my parents wanted it was for me to go to school, get a good job, make money and live down the street. I had other plans: as soon as I graduated when I was 17 I left and I’ve been traveling ever since. Once they saw that I was making money, doing cool things and collaborating with artists that they knew and stuff like that “Ok, alright, this is ok. We still would like you to be a nurse or something, but this is ok.” (we both laugh) So every time I talk to my parents, they tell me “You know, you can always come home.” I’m not kidding, every single time. It’s really sweet.

What’s the quality that you like the most in people?
I do enjoy a big laugh. I came from a family that is really loud and I think it’s a sign of being comfortable with yourself, especially as a woman.

What’s the one you like the least?
Judgement, I think. You know when you tell someone something really personal and you feel that judgment and you regret it for the rest of the day?

Do you get scared before shows?
Yes (she laughs). But I really love that feeling. If I don’t get scared a couple of times a week then I am not happy.

If you were to be able to give yourself a piece of advice to your fifteen year old self, what would you tell yourself?
Not to sound cliché, but stop trying to be cool and to be like everyone else. Really be yourself. Get even more weird (she laughs).

What’s your plan for New Year’s Eve?
I’m flying back to Canada for Christmas and New Years. I’m pretty anti New Years for the most part.

What’s your New Year’s resolution?
My New Year’s resolution is to call my mother less. I was on the phone with her just earlier and she’s got too many opinions.

What are you wishing from 2016?
I’m wishing for a bottle of wine, a million dollars and world peace.

 

@yunggoldilox

This interview has been edited and condensed.

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