Design & Interiors

#REDFINDS: Designed by Kids for a Good Cause


Last December in more than 40 stores around the world, Ikea organised a drawing contest among children. The 10 winning drawings take then the leap from children’s imagination directly to the stores and into the homes right after. The initiative supports Ikea Foundation’s Soft Toys for Education campaign which supported the education of 11 million children living in poverty by raising more than 77 million Euros since 2003.

GA Creative Consultants
Federica Guga Fratoni @gugafratoni
Anil Durutan @anildurutan