THERE IS SOMETHING IN ADDITION TO THE SQUARE FORMAT THAT LINKS THESE TWO PHOTOGRAPHIC REALITIES, FROM ONE HAND THE OLD POLAROID, FROM THE OTHER HAND THE CONTEMPORARY FENOMENON OF INSTAGRAM
For someone the camera so much loved by Andy Warhol will remain forever and will be irreplaceble in your own travel bag, for other people this place is taken by the phone (maybe with a good built-in camera) and the Instagram App installed in it.
The new Polaroid-like camera is the confirmation of the close relationship between these two generations of photography. This camera has the same functions of the Polaroid and also the ability to apply filters of the widespread App (from which it takes the form) before printing.
In a click an image brings with it the naturalness and spontaneity of a moment.
Instantly sharing with friends via Instagram has become certainly a far wider range fenomenon.
The printed photo’s caption, besides describing the place or telling something extra of the moment, is perhaps an added value due to the calligraphy that with hashtag and Instagram’s geolocation we cannot have.
The Polaroid is connected to the figure of Andy Warhol and his incredible portraits, an icon always distinguished for the elegance with which he brought art in every gesture and in every shot he did.
Many artists and designers have an Instagram profile and they use it as a real own diary, sharing (daily or almost) the images that enrich the day, as does with unmistakable style and originality Antonio Marras (@antoniomarrasofficial).
Text by Luisa Pagani