« If you're going to San Francisco, be sure to wear some flowers in your hair... »

In the spring of 1967, San Francisco becomes the protagonist of a real media phenomenon: the city was presented at the Radio and in television as a symbol of a new counterculture movement and protest, of spiritual renovation and with a new musical revolution.

A growing number of young converged in Haight-Asbury neighborhood of San Francisco, putting in warning the authorities and local governors determined to stop the flow of Pilgrimage. On 5 April, the leader of hippy community, during their first press conference, announced the  the birth of summer of love. Between 1965 and 1968 the influx of thousands of young in search of peace, love and freedom make California the epicenter of a social and cultural revolution.

On 14 January 1967 the huge rally outfoors San Francisco make popular the hippy culture in the usa, attracting 20,000 people to Golden Gate Park. In March 26th, Lou Reed, Edie Sedgwick and 10,000 hippies welcomed in Manhattan for the central park Be-in on Easter Sunday. The “Flower Power” begins in this “cradle” and combines pacifism, the return to nature, refusal of the dominant social model. Suddenly  floral clothes, fringed jackets and denim become street fashion.

Despite its short duration, the experience of Haight-Ashbury was an important political and cultural turning point, marking deeply Ideals and the imagination of an entire generation. And then, never like now it’s Important Speaking about this topic.

The Spring Summer 2015 has brought folkloric prints like Valentino’s clothes and Louis Vuitton, Emilio Pucci and Chloé, from San Laurent to Gucci and Dior.

The new festival girl is ready for this summer, this Summer of love!


    1. Total look Valentino
    2. Total look Saint Laurent
    3. Total look Louis Vuitton
    4. Total look Chloé

Text by Martina Finazzi