FOR DECADES, NINO CERRUTI, MR. NINO AS FRIENDS AND COLLABORATORS PREFER TO CALL HIM, IS A FORERUNNER OF THE CHANGES OF MALE ELEGANCE, A FIGURE OF THE COMPANY THAT TAKE HIS NAME AND OF WHICH, JUST TWENTY YEARS OLD, TOOK THE LEADERSHIP IN THE EARLY FIFTIES
A style, his own, that’s the result of the intelligence evolution of an innate taste, already expressed when he was child within the walls of his house, and an experience gained at the guide of the family wool mill.
Cerruti has a sober vanity, which doesn’t avoid the creativity and the pleasure to clothe, but never succumbing to a vicious extravagant cloying temptation. First of all, respectful of the wearer and the sartorial tradition, however, its not based on ideologies and dogmatic schemes, sensitive to changes in the daily life, It follows innovation with the same thoroughness with which research quality and detail of the fabric, being able to introduce innovations in a man’s wardrobe still stiff.
That’s what fashion has sacred as “Casual Chic” since the opening of the boutique of the fashion house in Place de la Madeleine in Paris in 1967, which set out the first collection of prêt-à-porter, immediately welcomed with enthusiasm by then Vogue editor Diana Vreeland.
Today, Mr. Nino’s personal wardrobe that he still wear, collected in over fifty years and partly given to his son, is revealed in the halls of Museum Marini in Florence, a place where the flow of time becomes tangible in a dialogue between San Pancrazio medieval complex structures and the modern architecture.
Clothes like memories of lived moments, but not suspended in statis, they are like the pages of a story that yet didn’t reach his conclusion, testifying in the same way, the change in the years of that style that is both eccentric strictness and rational attitude but yet unpredictable, who knows how to reinvent what is already known.
Smoking, large coats and embroidered shirts with Mr. Nino’s initials, juxtaposed by pilgrims wool, bow ties and neckties. Measured tones are placed side by side with fantasies suddenly defiant. The staging is minimal and doesn’t feel the need to add anything to what the dress tout court already said, inviting the visitor to an emotional dialogue with what he sees and the story he imagines within each piece.
All the clothes bring the signs of use and the charm of the things that lost the sternness of the past, as memories of the gestures of those who worn it. An entrepreneur and an aesthete. A visionary man who redefined the meaning of the practice of daily clothing. Yesterday as today.
The exhibition “Mr. Nino”, made by Pitti Discovery Foundation and curated by Angelo Flaccavento, inaugurated last June 16 on the occasion of Pitti Immagine Uomo 88 and will remain open until July 7 at the Museo Marino Marini in Florence.
Federico Alpi’s text and photos