GIRLS IMAGINARY

The photographic art and fashion explore our inner world showing with a feminine and intimate vision. The reality of the age is showed in a story of feelings and personal experiences, where the photographic lens and the fashion creations become the tool for propaganda of new youth visions

Some projects of young artists would explore what it means to be teenagers, like those of Emma Arvida Byström, Mayan Toledano and Julia Baylis. Their feminist views connect the world of fashion, art and young people with a new aesthetic, where the body is no longer the object but becomes a new vehicle for communication of the Girls Power era!. Pastel colours, princess dresses and intimate places revisited in a contemporary way to lead us in an art form conceive to return like a magic pink fairy tale .

MOOD-ARVIDA-BISTROM

Emma Arvida Byström is a photographer, model and artist, she’s only twenty-three. Born in Stockholm, she lived in London and recently moved to Los Angeles. Her career started at the age of twelve  when she began to work with her first camera realising self-portraits of herself like a subject and object. Her photographs represent what surrounding her, the colours and the things she like, this aesthetic is the key for the interpretation of her work. During her career she has collaborated with fashion brands and magazines such as: Monki, Vice magazine, Rookie Magazine, Garage, Baby Baby, Aftonbladet, Urban Outfitters and as a model for photographers Richard Kern and Valerie Philips. Today is part of the collective Ardorous a platform for artists of the photographer Petra Collins and runs a gallery named Gal with her friend Hanna Antonsson. The recurring themes of the pictures show the influence of social media and technology on our perceptions of identity and the concept of the public knowledge. Her photographic style is easily to recognize through pink and pastels colours, glitter and feminine details. The photographer in her creations connects the  aesthetic of the nineties and the modernism of the womanliness, treating burning themes seen as the social tabù like: sex, gender and identity. Photographs of nudes trying to break down the signs of the young women on the pressures exercised for the maintenance of their body on the basis of the social stereotypes. The art of Emma is a part of a new aesthetic movement led by the Internet generation. Strong ideas and a clear vision to face her photograph in an age where the beauty comes first of all.

IT'S-ME-AND-YOU

Mayan Toledano and Julia Baylis, are the creators of the brand Me and You. Mayan Toledano is a photographer, fashion designer and art director of twenty-three who lives in New York. Graduated at the Parsons, she decided to set up a duo with her classmate and best friend Julia Baylis. The girls after their graduate in Fashion Design decided to create their own fashion line called “Me and You”. Their work was published in magazines like: D, Dazed and Confused, Nylon, The New York Times and many others. Since their beginning they have been supported by artists such as: Zara Mirkin, India Menuez, Petra Collins and Arvida Byström. Their creations are minimalist, ironic and funny, with provocative handmade prints able to create a real fantasy world: temporary tattoos, butterflies and cherries, a colours palette from pink to white, red, light blue and lilac, symbols found on Internet and t-shirts, dresses and underwears with feminist slogans. Their aesthetic is shown with teenagers in their intimacy with an hard and talking feminism. The photographic world of “Me and You” celebrates the vision of the memories in a melancholy atmosphere of young girls, showing their messy bedrooms with posters and stickers, fliers on plaster walls, disorderly beds, piles of clothes, photographically is created the intimacy of a creative adolescent who takes us in a unique place where in the years of confusion there’s a deep emotional intensity. Julia and Maya have set up a unique style and a picture showing average girls who can wear whatever they want and a clothing brand which have already become a kind of uniform for young people in the twenty-first century.

These young artists are a part of the collective Ardorous, celebrate their teen-aged vision with a mission to defend the gender equality: the air is full of new feminism made of young creative women working together in a sense of community to make what is natural for her.

 

Photo credits: arvidabystrom.se + itsmeandyou.com