We live in the digital age of generation Y, made by teenagers that thanks to internet invent and create new worlds
It’s a well-known fact that bloggers have become iconic figures in many fields.This trending phenomenon of becoming famous through the web comes at an early age, sometimes even too soon, as we can see with the “baby bloggers” boom, kids exposed on the web from their own mothers. Children under 5 yrs, dressed and all dolled up are displayed as in a toy store. Posing as adults in their photos shared on the web, they show outfits combined with accessories to dictate fashion advice to their peers. Many identify themselves as new writers, photographers or designers. Always present in all social networks, from Facebook to Twitter and Instagram. Teenagers around the world use the technology, not only as a source of news but also to launch their careers on the web, where now the websites seems to read the new generation of young digital phenomena.
These web-influencers have many followers: hundreds of thousands of people every day consult their profiles. The blogs of these teens have become a new generational communication tool, where peers come together in a continuous exchange of ideas and creative writings. A spontaneous evolution of youth, where the new media allow to go far.
Their bedrooms and their thoughts are documented and shown on every social platforms they’re using. With their photos dictate a new aesthetic for their peer. The short post dedicated on their blogs, enlighten some kind of “pure” violation of the adolescence intimacy. An evolution of a personal diary – if once was written today is posted. This new youth phenomenon makes us think and ask questions about the safety of these children: their image, their secrets and their life is exposed as much as possible, with the aim of being the coolest on social networks. An unreal teenage secretiveness, where the future is represented in a scenic media documentation, where the image becomes essential in building a web personality. Many simply talk about themselves and takes pictures with their daily styling, but really few of them result original. A media show where the life of these children is exposed and mounted in order to collect more fans as possible, in a warped form of notoriety.
Today there are many trend setters under 18: Is this just an innocent hobby or an excessive media exposure?
Callie Reiff is a 15 years old teen blogger from New York. Today she’s considered one of the coolest one. Callie is a model, a dancer, a DJ and even a skateborder. Her fashion career started when she was 7 years old, when becoming the face of advertising campaigns such has H&M, Uniqlo, Joe Fresh, Target, Aeropostale and Teen Vogue. Dance lover since childhood, she danced for eight years at Lincoln Center and was the star of The “Nutcracker” show from 2008 to 2010, she was selected for the Susan Stroman Double Feature in 2011. This young blogger, began her Dj career when she was twelve year old. She has performed with a lot of celebrities like GTA duo and opened the concert of Ed Sheeran, Austin Mahone and many others. Callie is inspired by the fashion street style, “Callies street chic” was created when she was thirteen years. Her blog is renown and is recognized for creating a tangible inspiration for young American teens. Her blog reaches 100,000 monthly visitors. For the blogger is important the originality of the look, to be shown on her website. She participated in 2014 at the New York Fashion Week and she designing a skateboard line for girls with “All Girls Skate Jam”, full feeling one of her biggest dream. Callie Reiff’s style is essential, in her photos represent something of unique and crazy, is also a lover of the simple combination of jeans or skirts coupled with Converse. “Callie street chic” shares the love for fashion giving advices to young teens all around the world.
Evita Nuh, is a 16 years old indonesian blogger from Jakarta. Evita is a lover of books, art, music, film and fashion. She opened her blog “Jelly Jelly Beans” in 2008. Today Evita has over 10,000 followers on Twitter and 20,000 on her personal website. She started her blogging career when she was nine years old, driving, for the first time the style of Jakarta youth. She’s a lover of fashion and photography, on her website she poses in a funny attitude and showing us how it’s easy to play with clothes in front of the camera. Teenager wardrobe become the tool for a new representation of fashion; it’s important for her not be ordinary. Her style became famous, thanks to the variety of colorful socks and her eccentric clothing match with unusual beautiful shoes. Same as girls, she’s a shopping addicted, as you can see by her stylings posted on her website. Evita describes her vision of fashion like “hippie, modern and classic”. She loves to create jokes with clothes, displaying herself as a young eccentric of the fashion system.
Ophelia Horton, is a British blogger from South London. Ophelia is 15 years old, her blog “Who’s that girl” was opened in 2011. Everyday her blog receives over 50,000 hits. The site gives her point of view on the latest fashion trends, she also writes about her school exams, her taste in music and much more. This girl loves many brand from Prada to TopShop. She opened her blog to express her love for fashion, seeing it as a way to document her different outfits. In many photos are featured her friends and people who asked Ophelia to pose for her website, but she choose only those who are strictly fashion addicted. Ophelia describes herself as a “princess, stylish and unique”.
Tolmeia Gregory, is 14 years old, she’s from Cheltenham, but lives between England and France. Nicknamed “Tolly”, she opened her blog back in 2009, when she was just eleven years old. Her blog shows us a charming collection of reflections and observations on her daily teen life. In her blog you can find fashion tips and the latest trends. Thanks to her unique style since childhood she has been featured in many magazines. Besides being a good writer, Tolly aspires to become a fashion designer, like her wonderful drawings on the blog suggest. Tolly says that you can’t tell people what to wear but that you can inspire their style.
This blogger is a Dr.Martens lover, this iconic pair of boots have become the symbol of the young fashionista. For her the greatest source of inspiration is her mother, she worked for Mulberry and helped her each time with her work, teaching her a lot about the world of fashion and design. The blogger describes herself as a creative person, who uses clothing as a new form of expression. For her, “if you wish, you can wear anything”, she likes the creative side of things.
Ellie Connor Philips, is a seventeen Londoner. She loves to write, she like art, fashion and photography. “Rose and Vintage” was created back in 2012, documenting the adolescence and style of her peers. In 2014, the blog has been honored as one of the best “Style Blog” for teenager by the Company Magazine. Ellie created a new web space with the aim of improving her journalistic skills and to gain a better understanding and more experience in the fashion and media worlds. Passionate in fashion, she often wear vintage clothes for her outfits, yet in a contemporary vision. Tavi Gevinson is definitely one of her biggest idols, alongside icons like Iris Apfel and Vivienne Westwood. In the music field, she loves David Bowie, which inspired many of her styles. Her motto is that “sometimes you have to change your own style”.
Text by Chiara Manzoni