CAROLINA CASTIGLIONI

NATALIA BONIFACCI MEETS CAROLINA CASTIGLIONI, THE SPECIAL PROJECTS CREATIVE DIRECTOR AT MARNI. THEY MET LAST THURSDAY IN MILAN, JUST BEFORE THE OPENING OF MARNI MERCADO PALOQUEMAO. ON APRIL 14TH MARNI'S SHOWROOM IN VIALE UMBRIA 42 MAGICALLY EMBRACED AN EXPLOSION OF COLORS AND FLAVORS WHERE PEOPLE COULD SHOP FOR COLOMBIAN HAND MADE CHAIRS AND CONTAINERS IN OCCASION OF THE DESIGN WEEK. MARNI MERCADO DE PALOQUEMAO IS THE BEST IMPACT WINNER FOR MILANO DESIGN WEEK AWARD 2015

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Carolina lives in Milan with her husband and her two young children. For Redmilk she shared with Natalia her point of view on Marni’s ethic mission (all profits from the market go to the colombian women behind the creation of the objects), the special moments throughout her career and her thoughts on other little things of life.

If you were to describe what you do for a living to your children, what would you say?
Mom has a beautiful job (she laughs, while holding her son Filippo in her arms), a creative job. She tries to make people understand through parties what is the world of Marni. They (her children) came to the Flower Market in September, the party of flowers, and then we’ve had other parties as well. In China, right? Do you remember? (she asks her son) and in other places to try to share our brand from different points of view because for us it isn’t just about clothing.

Where does the idea of the Mercado del Paloquemao come from?
This project started a few years ago. We’ve been working with this group of women in Iza, Colombia. We use their know-how: they are e, for example, able to create these south-american chairs, so, together, we’ve been embracing different projects. In this specific case, we wanted to do something related to food, which meant that we were gonna be hand by hand with the Expo. It was easy then to think of exotic fruits and develop this project from there, creating objects and containers of those same shapes with the Marni technique of braided pvc and colorful iron. We also produced a series of chairs that can also be used as containers.

Something that really grabbed my attention surfing Marni.com is how much attention the company gives to charities. Can you tell me more about Marni’s tender heart?
Yes, it’s something that has always interested us. For Christmas, for example, we had a project with different schools around the world. We give a theme, the children make drawings and then we use those same drawings to create t-shirts, bags and different things for the holidays. We are aware of how lucky we are, so we try to help others that are less fortunate than us. Sometimes we give them jobs and often we give them also what we make from the sales, like in this case with the Mercado de Paloquemao

What role has design in your everyday life?
It’s important more as a hobby than as an actual job. My husband and I love walking around markets looking for objects. This project came to life to let people learn about Marni through another point of view and, because it fits perfectly with il salon del mobile, we’re introducing it now.

Where do fashion and design meet?
Now there is a tendency to go towards a result called “contamination”, where both markets meet… It’s a nice way to come out of our little square of fashion because you start working with different people from different backgrounds other than just fashion, artists, designers and so on. It’s interesting to try to use these moments to share our vision even if Marni isn’t a design brand.

The most special moment of your career?
So been so many beautiful moments: I’ve taken so many trips that have allowed me to get to know a ton of different cultures, so many store’s openings, but, maybe, the most exciting day was the day we opened the Flower Market in Milan. I was very moved by how many people showed up with friends and families coming along, it was incredible. I remember that day so clearly: I was walking that afternoon on the grass and inside the Basilica I was watching the people showing up or taking part of the workshops or just looking around… I remember feeling truly satisfied.

What’s your perfect day in Milano?
The perfect day would mean dropping off the kids at kindergarten, then work, and then being also able to go pick them up… Unfortunately, that is really hard, I work a lot, so it’s difficult for me to pick them up every single day. And then I like maybe having a happy hour with friends. It’s important to me to have my children with me so I can spend more time with them, so usually we go somewhere close to where we live, Cucchi or Tasca.

 

Carolina Castiglioni on Redmilk: redmilkmagazine.com/2014/04/10/carolina-castiglioni

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